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Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). Focus is on currency and emerging trends, generating and maintain student interest through cases and thought-provoking questions, and improving academic rigour, while staying true to the book's vision of being easy to follow and absorb. The numerous individual cases, as well as a comprehensive running case, are continuing strengths of this text, as is the fact that it is indigenously Canadian and supports learning in a Canadian business context through its content.
Balderson is recognized as a market-leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended with the practical Canadian examples of actual entrepreneur experiences (profiles). Offering numerous individual cases, as well as uniquely offering a comprehensive case that continues throughout the text - Balderson allows students to build upon the concepts as their course progresses. The text is also well known for its student-friendly and practical writing style.
The Balderson text has positioned itself as a dominant player.This text is a solid product that presents strong Canadian coverage of the theory of entrepreneurship and small business managementin a logical chapter by chapter approach which allows instructors to cover those chapters relevant to their course outlines. It has an appropriate reading level and a clear structure.Highlights include a newChapter 9 - Small Business and Electronic Commerce, new CBC video cases, an attractive price and value, 2-colour interior, an end oftext glossary that is now searchable on the OLC, plus margin glossary notes, a web site that will direct students to relevant information, and an improved instructor's package, including a CTB.
Small Business Management: Launching and Growing New Ventures is a comprehensive guide for future business owners and entrepreneurs and provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business.