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Part of the popular "Networked Cities" series, this title focuses on the practice of relational planning and the stimulation of local city-regional scale development planning in the context of the global knowledge economy and network society. It is designed for scholars, practitioners, and decision makers involved in this planning.
'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
In an era of intense globalization, the critical role of the region as a center for economic development has sometimes been overlooked. Moreover, innovation is increasingly being recognized as being a critical driver of economic growth and development. However, innovation is no longer being seen as a function of research and development; nor is R&D being seen as being sufficient for the creation of technology-intensive industries and the valuable economic spillovers that result in high value-added jobs and exports. Indeed, much more than ever before, it is the combination of factors that contributes to innovation - ranging over skills, finance, production, user-producer linkages, the capacity of organizations to learn, and multilayered government policies - that make local regions the favorites of fortune. Using an evolutionary economic perspective, and drawing on a range of disciplines and accomplished scholars, Local and Regional Systems of Innovation explores important issues at a conceptual, methodological and comparative level concerning how successful locations actually construct their comparative advantage.
Even in a globalizing, knowledge-based economy, cities remain engines of growth, innovation, and diversity. Increasingly, they are also active participants in the creation of the social and political conditions necessary to create a thriving community. The Innovation, Creativity, and Governance in Canadian City-Regions series is a focused analysis of how developments at the local and regional level affect these three key determinants of future prosperity. Growing Urban Economies summarizes its conclusions in a single volume that presents an overview of the evidence and its implications. A rich and nuanced analysis of the interplay of social, political, and economic factors in thirteen Canadian city-regions, large and small, this collection integrates research focusing on innovation, creativity and talent-retention, and governance in order to understand the distinctive experience of each region. A valuable cross-section of city-region development in a variety of circumstances, Growing Urban Economies offers important insights into the way in which local conditions affect urban economies around the world.
Engendering Transnational Voices examines the transnational practices and identities of immigrant women, youth, and children in an era of global migration and neoliberalism, addressing such topics as family relations, gender and work, schooling, remittances, cultural identities, caring for children and the elderly, inter- and multi-generational relationships, activism, and refugee determination. Expressions of power, resistance, agency, and accommodation in relation to the changing concepts of home, family, and citizenship are explored in both theoretical and empirical essays that critically analyze transnational experiences, discourses, cultural identities, and social spaces of women, youth, and children who come from diverse racial, ethnic, and cultural backgrounds; are either first- or second-generation transmigrants; are considered legal or undocumented; and who enter their adopted country as trafficked workers, domestic workers, skilled professionals, or students. The volume gives voice to individual experiences, and focuses on human agency as well as the social, economic, political, and cultural processes inherent in society that enable or disable immigrants to mobilize linkages across national boundaries.
Written by a plethora of expert contributors from a range of institutions, the Handbook of Technology Transfer provides an engaging deep-dive review of technology transfer as a complex and dynamic process, applying different mechanisms characterising activities in a variety of countries.
Cities of Oil is the first sustained historical account of the development of the early Canadian petroleum refining and manufacturing industry. In it, Timothy W. Cobban documents the industry’s development in southern Ontario, from its beginnings in the 1850s to its later expansion on the outskirts of London, to Petrolia, and finally to Sarnia. He accounts for all of the industry’s important developments and innovations, particularly the role played by municipalities in fostering its growth. Using extensive archival research, Cobban concludes that municipalities can stimulate the accelerated, sustained development of local industry sectors, thus challenging the dominant view that the influence of municipalities on economic growth is marginal. Cities of Oil demonstrates the importance of accommodating the land and infrastructure needs of industry at critical junctures, and implementing land use policies that encourage the dense clustering of industries. This book will be essential reading for those seeking a greater understanding of industrial growth in the province of Ontario.
Until now, much research in the field of urban planning and change has focused on the economic, political, social, cultural and spatial transformations of global cities and larger metropolitan areas. In this topical new volume, David Bell and Mark Jayne redress this balance, focusing on urban change within small cities around the world. Drawing together research from a strong international team of contributors, this four part book is the first systematic overview of small cities. A comprehensive and integrated primer with coverage of all key topics, it takes a multi-disciplinary approach to an important contemporary urban phenomenon. The book addresses: political and economic decision making urban economic development and competitive advantage cultural infrastructure and planning in the regeneration of small cities identities, lifestyles and ways in which different groups interact in small cities. Centering on urban change as opposed to pure ethnographic description, the book’s focus on informed empirical research raises many important issues. Its blend of conceptual chapters and theoretically directed case studies provides an excellent resource for a broad spectrum of undergraduate and postgraduate students, as well as providing a rich resource for academics and researchers.
"Following on the enormous growth and reach of computer gaming, most recently on mobile devices, and because of faculty members' desire to connect with millennials, online games have made their way into college classrooms. As part of our Tech. EDU series, this book focuses on how games are being used in college and what that might say for higher education today. Kevin Bell has assembled a book made up of a series of case studies, wherein faculty pilot games and game-derived techniques in college and university classes. He uses these examples to ground a practical discussion of gaming and gamification best practices, prefaced by a wide-ranging introduction to the topic in the broader context of computer-mediated teaching and learning"--
The smartphone was an incredibly successful Canadian invention created by a team of engineers and marketers led by Mike Lazaridis and Jim Balsillie. But there was a third key player involved — the community of Kitchener-Waterloo. In this book Chuck Howitt offers a new history of BlackBerry which documents how the resources and the people of Kitchener-Waterloo supported, facilitated, benefited from and celebrated the achievement that BlackBerry represents. After its few short years of explosive growth and pre-eminence, BlackBerry lost its market to digital juggernauts Apple, Samsung and Huawei. No surprises there. Like Nokia and Motorola before it, BlackBerry was eclipsed. Shareholders lost billions. Thousands of employees lost jobs. Bankruptcy was avoided but the company's founding geniuses were gone, leaving an operation that today is only a fragment of what had been. For Kitchener-Waterloo — as Chuck Howitt tells the story — the Blackberry experience is a mixed bag of disappointments and major ongoing benefits. The wealth it generated for its founders produced two very important university research institutes. Many recent digital startups have taken advantage of the city's pool of talented and experienced tech workers and ambitious, well-educated university grads. A strong digital and tech industry thrives today in Kitchener-Waterloo — in a way a legacy of the BlackBerry experience. Across Canada, communities hope for homegrown business successes like BlackBerry. This book underlines how a mid-sized, strong community can help grow a world-beating company, and demonstrates the importance of the attitudes and decisions of local institutions in enabling and sustaining successful innovation. Canada has a lot to learn from BlackBerry Town.