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Over the past 50 years Hermann and Gudrun Zapf have designed some of the modern world's most unique and innovative typefaces. In fact, so ubiquitous is Hermann Zapf's Palatino that it has become a common default font on millions of laser printers around the globe. In honor of the Zapfs, an exhibition which traces the calligraphic evolution of several contemporary Zapf typefaces is being held in San Francisco in Fall, 2001. This book is catalog to the exhibition which also features the work of 14 other calligrapher/type designers who have been influenced by the Zapf's work including: Alan Blackman, Rick Cusick, Jean Evans, Phill Grimshaw, Akira Kobayashi, Richard Lipton, Jacqueline Sakwa, Robert Slimbach, Viktor Solt, Jovica Veljovic and Julian Waters.
Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.
Destined to become the classic visual study of digital type design, this book surveys and categorizes digital faces and fonts from over 30 foundries and individuals, including Emigre Graphics, Neville Brody, and Erick Van Blockland. It includes a lively sampling of fonts and a showcase of applications. 100 color illus., 400 fonts.
Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.
An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."
From the simple representative shapes used to record transactions of goods and services in ancient Mesopotamia, to the sophisticated typographical resources available to the twenty–first–century users of desktop computers, the story of writing is the story of human civilization itself. Calligraphy expert Ewan Clayton traces the history of an invention which—ever since our ancestors made the transition from a nomadic to an agrarian way of life in the eighth century BC—has been the method of codification and dissemination of ideas in every field of human endeavour, and a motor of cultural, scientific and political progress. He explores the social and cultural impact of, among other stages, the invention of the alphabet; the replacement of the papyrus scroll with the codex in the late Roman period; the perfecting of printing using moveable type in the fifteenth century and the ensuing spread of literacy; the industrialization of printing during the Industrial Revolution; the impact of artistic Modernism on the written word in the early twentieth century—and of the digital switchover at the century's close. The Golden Thread also raises issues of urgent interest for a society living in an era of unprecedented change to the tools and technologies of written communication. Chief among these is the fundamental question: "What does it mean to be literate in the early twenty–first century?" The book belongs on the bookshelves of anyone who is inquisitive not just about the centrality of writing in the history of humanity, but also about its future; it is sure to appeal to lovers of language, books and cultural history.
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
How can designers today achieve classical book design when it derives from an era of hot metal? This book has the answer.