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While Bonnie is out, her toys try to fix Buzz Lightyear, who has been knocked into Repeat mode, and put on a talent show, although Buzz has trouble finding an act that is right for him.
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.
The weekly source of African American political and entertainment news.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
The celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incredibly move and inspire you.” —Jay-Z "A heartwarming story of boys who became men, teammates who became brothers, players who became champions, wonderfully told through the maturing eyes of basketball's greatest star." — John Grisham Before LeBron James was an NBA superstar, he was just a kid from Akron, Ohio, who loved to play basketball on a team called the Shooting Stars. This is the story of how this motley group of ten-year-olds grew into a team and became men together - surviving the challenges of inner city America and enduring jealousy, hostility, exploitation, and the consequences of their own overconfidence in their quest to win a national championship. Shooting Stars is a poignant, thrilling tale of the power of teamwork to transform young lives.
Written expressly for early childhood educators, and those who support their professional development, this handbook distills essential knowledge about how to help all PreK-3 learners succeed. Leading experts describe doable ways to create effective learning environments and implement instructional practices with a strong evidence base. Engaging vignettes illustrate discussions of such topics as differentiated instruction, response to intervention, the Common Core standards, social and emotional learning, assessment, and teaching across the curriculum. Each chapter links cutting-edge research to practical applications, examples, and professional development activities.
Everyone's favorite toys are hitting the big screen! But the fun can be taken home and enjoyed over and over again with this brand-new storybook collection, timed to the release of Disney*Pixar's Toy Story 4! Tag along for a talent show in Bonnie’s room, follow Woody on his Wild West rescue, join the gang for a frighteningly fun adventure, party with Rex in his over-the-top bath-time bash, and even more! Meet new friends and visit with your old pals in this fun-filled volume featuring eighteen stories packed with friendship, adventure, and toy mania.
Fourteen-year-old Jennifer sets the record straight after a best-selling book, ostensibly written about her, declares that her life was improved by her fairy godparent, who is actually a creepy, unkempt drunk with greasy hair.
“All Her Little Secrets is a brilliantly nuanced but powerhouse exploration of race, the legal system, and the crushing pressure of keeping secrets. Morris brings a vibrant and welcome new voice to the thriller space.” —Karin Slaughter, New York Times and international bestselling author In this fast-paced thriller, Wanda M. Morris crafts a twisty mystery about a black lawyer who gets caught in a dangerous conspiracy after the sudden death of her boss . . . A debut perfect for fans of Attica Locke, Alyssa Cole, Harlan Coben, and Celeste Ng, with shades of How to Get Away with Murder and John Grisham’s The Firm. Everyone has something to hide... Ellice Littlejohn seemingly has it all: an Ivy League law degree, a well-paying job as a corporate attorney in midtown Atlanta, great friends, and a “for fun” relationship with a rich, charming executive, who just happens to be her white boss. But everything changes one cold January morning when Ellice arrives in the executive suite and finds him dead with a gunshot to his head. And then she walks away like nothing has happened. Why? Ellice has been keeping a cache of dark secrets, including a small-town past and a kid brother who’s spent time on the other side of the law. She can’t be thrust into the spotlight—again. But instead of grieving this tragedy, people are gossiping, the police are getting suspicious, and Ellice, the company’s lone black attorney, is promoted to replace her boss. While the opportunity is a dream-come-true, Ellice just can’t shake the feeling that something is off. When she uncovers shady dealings inside the company, Ellice is trapped in an impossible ethical and moral dilemma. Suddenly, Ellice’s past and present lives collide as she launches into a pulse-pounding race to protect the brother she tried to save years ago and stop a conspiracy far more sinister than she could have ever imagined…