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Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients. Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can’t rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks. Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you’ll find Dawn’s straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.
Reveals the importance of innovation in American global competitiveness, profiling some of today's most compelling young innovators while explaining how they have succeeded through the unconventional methods of parents, teachers, and mentors.
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.
In this FUN and data rich book, you will discover how you can WIN BUSINESS through cultivating meaningful RELATIONSHIPS, nourished by listening, respect, trust, and cultural sensitivity. This business development “guidebook” illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. Businesspeople and students can apply ideas from this book for career success and work-life harmony.
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
An opportunity to update writing skills and excel in today’s e-writing environment. Packed with practical advice attuned to current business writing and presentation challenges, this book features special strategies to speed online research and guidelines for creating safe and savvy e-mail. Through interactive, self-directed exercises, you’ll acquire the techniques that professional writers use to research, draft, compose, and edit their work. Examples and checklists will keep you on track as you practice writing better letters, memos, proposals, reports, and e-mail (with its own rules and etiquette). If you struggle to find the words and tone appropriate for given situations, you‘ll appreciate the advice on selecting language that works. There's also plenty of help with those niggling questions about grammar and punctuation. This book will help make your writing more effective, polished, and direct. It will distinguish you and help you move ahead, whether you're an administrative assistant or company officer. This book will help you: • Identify your audience • Organize your material • Write clearly and effectively • Master the steps of editing and rewriting • Conduct online research thoroughly and quickly • Compose e-mail that communicates your message efficiently • Avoid common pitfalls of electronic communications • Use writing to eliminate misunderstandings. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.org or purchase an online version of the course through www.flexstudy.com.
The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver. The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill. The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended. Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference. The Thong Principle will draw you in and keep you reading with: Examples Exercises Information that resonates. It’s also funny. Laughter and learning are wonderful partners.
Ensuring Civility Online: Professional Etiquette in the Virtual Workplace provides a practical approach with clear guidelines for managing behavior in a virtual environment. In a world of increasing self-expression and self-promotion, the practice of etiquette seems absent in many everyday encounters, Additionally, the constant connectivity offered by technology has led to a decline in interpersonal communication skills including empathy, civility, and common courtesy. Despite the fact that technology has allowed for, and even promoted, the widespread growth of incivility, the main culprit behind rudeness remains human behavior. While numerous books about incivility are available, the focus of those publications is most often on the topic of incivility and not on the means to reduce or alleviate its presence. Ensuring Civility Online: Professional Etiquette in the Virtual Workplace provides a practical approach with clear guidelines for managing behavior in a virtual environment. The concise content will be helpful to trainers, educators, managers, employees, students, conference planners, conference attendees, and any others attempting to navigate the virtual environment in a professional manner. This book will provide you with the knowledge and tools needed to conduct yourself professionally in any virtual setting.
Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.