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Get fast and easy results in your business by making yourself more visible, both online and offline, so your ideal clients can easily discover you. This book will help you identify the visibility blocks that are holding you back from being more visible in your business. Once you've identified these blocks, then it's easy for you to take action to make the changes in your business mindset. Transforming your business mindset by releasing your visibility blocks can simply make business easier: having the right belief system can help entrepreneurs to release fear of visibility, set aligned prices for their products and services, and easily take inspired action to grow their business. It can help them easily take the actions they need to take to become more visible. If you're struggling to build your business because of low visibility, or if you're simply feeling stuck at a plateau and are frustrated with trying to take your business to a new level, you might benefit from upgrading your business mindset. This book is an short introduction on how you can get clear on which specific business beliefs may be holding you back from being more visible with your business: there's no verbose theory or fluff, just the basics to get you started on releasing your business blocks and transforming your mindset for business visibility. It's designed to provide you with the information as quickly and simply as possible, so you can easily identify the areas of your entrepreneurial mindset that are affecting your visibility, and then get to work releasing your business blocks at the subconscious level.This book will help you to dig deeper so you can explore what's making you play small and avoid taking your business out to a bigger audience. The deeper you dig to discover your blocks, the easier it is to find the core of the issue that's stopping you from having that dream business today. This book is for you if:* Something isn't quite working in your business, but you're not sure what. You've had great results with the few clients that you've had, but it seems to be feast or famine, and you haven't yet been able to tap into a steady stream of clients. * You've got enough clients for your low cost online course, but you can't manage to get enough people onto your VIP program. You know you've got to put yourself out there in a bigger way, but you just haven't managed to do it. * You know your business mindset needs some upgrading to help you get your business in front of your ideal clients. * You're willing to take an honest look at what might be holding you back from making yourself more visible, both online and offline.* You're ready to take action to transform your business visibility.It's usually not lack of business or marketing knowledge that holds us back in business: that's all easy to learn. It's our entrepreneurial mindset that stops us from creating the business we want. If you've ever struggled with self confidence, self esteem, or even setting prices that reflect your true value, then it may be time to explore how you can release your business blocks and create a business mindset that's ready to create success. In this book, you will learn:* How your beliefs and mindset affect your business visibility* Why business visibility is about more than just the actions you take* How to discover your visibility blocks so you can easily transform them* How you can change your beliefs at the subconscious level* How to harness the power of the subconscious mind and increase your business visibility
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
This text can be used at the undergraduate or graduate level for a course in ERP. This text is designed to provide fundamental concepts on the plan, design and implementation of ERP systems. It can be used subsequently with other text on Advanced Modules of ERP Packages. This book provides the Basic Understanding of: ERP Concepts ERP Technology Business Re-design Process ERP Modules Business Benefits of ERP This text can be used at the undergraduate or graduate level for a fundamental course in Enterprise Resource Planning. This book can be used in conjunction with the training material based on ERP Packages and ERP Application Modules.
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
For decades, people have believed that working hard will be enough to get promoted. While generally true at the entry levels of an organization where performance is an important measure of success, once a more senior level of responsibility is reached, working hard is no longer enough. To continue the journey and move up the ladder, leaders need to create personal visibility for themselves and their teams. This was the situation that Susan M. Barber found herself in about ten years ago. She was known as someone who would do what it takes to get the job done. While successful, she eventually reached a point in her career where that was no longer adequate. A pivotal feedback conversation with a mentor was the catalyst that changed everything. She had to shift the long-held belief that working hard was sufficient to have career success and find a new way. Creating visibility wasn't something that was taught in any of the management classes she had taken as a new leader. She was on a path of discovery to learn what visibility meant in general, but more specifically how she could create it in an authentic way for herself. Barber created a process that helped her build visibility for herself and her team. As a coach now, when her clients are unable to see how they are hiding from their visibility, she uses that same process to help them unlock their potential and achieve success. She has broken down this process down into easy to follow steps. Working hard only takes you so far. The truth is you need the kind of visibility that allows people to see your value, capabilities and is authentic to who you are. The Visibility Factor is your guide to shape the visibility that you want for yourself and your career.
Discover the blueprint for entrepreneurial success with "Scaling Your Business 101." This guide unveils the secrets to harnessing the power of press releases and Google Knowledge Panels for exponential growth. Craft compelling press releases that capture attention, and earn a coveted spot on Google's Knowledge Panels to enhance online visibility. But this book is more than just tools – it's a comprehensive roadmap. Learn additional growth strategies like content marketing and partnerships, and understand the delicate balance between expansion and stability. Dive into the future of scaling, from emerging trends to adapting to technological advancements. Empower your business's future by embracing opportunities and strategic growth. Whether you're a startup founder or a seasoned business owner, "Scaling Your Business 101" equips you with the knowledge to navigate the dynamic world of scaling. If you're ready to unlock your business's potential, this book is your guide to success.
Your business will not surpass your own limitations - YOU are your most important product. Bernie takes you on a journey of self-discovery and helps you to embrace WHO you are. She offers a step by step guide to building your confidence in YOURSELF and your VISION. She also unpacks how important it is to engage with the different types of people in your marketplace by utilising key intuitions. There are several business tips and tools for new business startups and seasoned entrepreneurs; including all the 'first steps' through to visibility strategies. This companion book is a valuable tool to help you build your business on the foundations of excellent strategies executed in YOUR winning way!- WHO ARE YOU?You cannot confidently set up and promote a business if you are out of touch with your greatest product...YOU!Here we will unpack the importance of self-discovery to the success of our ventures.- CONFIDENCEWe will take a journey through key steps to building your confidence like a house from the foundations up and how to maintain a confident attitude.- BRANDWe will discover that WHO you decide you are becomes your personal brand and cannot be successfully extricated from your business brand. We will delve into how to establish a winning personal and business brand and or culture.- RELATIONSHIPSWe will explore how to use your knowledge of self, confidence and unique personal brand to engage effectively in the marketplace. We will look at behaviours and understanding personalities and how an expert understanding of these will give you a competitive edge.- MAINTAINING THE EDGEWe will develop on the previous points by looking at how we use them to build partnerships, collaborate, maintain referral funnels and keep visible.
Transparency and accurate management information are essential if you want to ensure that the supply chain is working for your business. Supply Chain Visibility is a critical primer for readers with backgrounds in supply chain management, system integration, strategy consulting, and enterprise software. Jonah McIntire sets the stage for a new framework that empowers business leaders to connect their projects, tasks or work streams back to the strategic message that it is worth applying organizational resources to supply chain visibility. Drawing on research findings, he reviews the prerequisites needed for a successful visibility solution and suggests a visibility fitness scorecard to compare the quality of widely varying approaches. The second section of the book reviews in detail the eight most common types of supply chain visibility and offers a set of indicators of potential fit for each one. The book also explains how to acquire visibility technology and the available options, and includes guidance on best practice for in-house designed systems. If you or your organization are moving into this area, Jonah’s insights will place you in a far stronger position to decide exactly how to leverage the benefits of supply chain visibility solutions; they also walk you carefully through the minefields of ineffective approaches or technologies to give you the greatest chance of success.
Regardless of your age or the tenure of your career, your organization and industry is changing at an exponential rate. Head-spinning advances in technology, endless bottom-line financial pressures, growing networks of global economies, and changing demographics are significantly impacting your experience in your workplace. In the winter of 2006, I experienced a change that impacted my career and I, like so many of my colleagues, unexpectedly found myself alone and vulnerable. The change for me came in the form of a new boss, who within minutes of meeting me, looked at me and said "I don't hear a lot about Ed Evarts in this organization." Until this time, I considered myself a well-performing, highly regarded contributor in my organization. I had received "exceeds expectations" performance appraisals. I was well known and I thought I had a great reputation. People liked me! During my time in transition, I quickly discovered that networking was no longer enough. In today's active and busy workplaces, individuals need to seek ways to raise their visibility that includes a vast number of additional activities in addition to networking. I also discovered that getting an "exceeds expectations" on my performance appraisal was no longer enough. Individuals like me needed to find ways to add value to the financial aspects that are important to my organization. Value is becoming the new corporate currency!Raise Your Visibility and Value explores the changing organizational and industry environment where networking and performance appraisals are slowly being replaced with visibility and value. Discover the seven visibility accelerators and uncover new and exciting ways to increase your engagement and productivity in your workplace and your visibility and value in your industry.
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."