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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen's BUSN 3E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The most comprehensive introductory high school business book on the market!
Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.
Stephen P. Robbins is a best selling author of management and organizational behavior texts. In his new integrative, innovative introduction to business text, business.today, he uses a reader-friendly conversational writing style. This new text is already receiving praise for its integrated emphasis on careers, e-business, technology, ethics, globalization, and other evolving issues. Robbins offers comprehensive coverage of traditional functions of business--marketing, management, accounting, finance, --but with a fresh, real-world format, covering the functions where it makes sense, just as a business person would encounter them. The innovative approach of business today reflects the immense changes that have occurred in business practices. Robbins demonstrates that the new world of business is about identifying opportunities, creating viable strategies, building relationships, and providing quality goods and services.
This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlockingIntroduction to Business for novice students lies in their unique, engaging pedagogy based on consistency, active learning, and currency. Gaspar et al., is the first cross-functionally authored text in the marketplace. Each author-a recognized authority in his field-brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices, and relationships across businesses without unnecessary or disjointed narrative. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes-Global Business, Technology and Business, and Ethics in Business-throughout the text. In addition, the strategies and operations of three major companies-DaimlerChrysler, McDonald\'s, and Sony-reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text. Each chapter includes at least one case featuring one these companies and how it has responded to or been influenced by the theme of that chapter. The use of consistent examples for these case studies is intended to heighten student interest and underscore the relevancy of the themes in each chapter. A variety of tools to keep the text current including a faculty newsletter providing frequent updates, case updates through the student and faculty websites, and links to recent articles in the news will be available. Learning Objectives are listed at the opening of each chapter, repeated again at the beginning of each major section of the chapter, and again in the end-of-chapter summary. Chapter Opening Vignettes introduce concepts in a brief story. Within the chapter, reference is made to the vignette to connect the opening story to chapter content. Reality Check questions follow the learning objectives in each chapter-encouraging the reader to consider how that section\'s learning objective relates to real life. Key Terms appear in bold type and are defined clearly and concisely. They are also listed in an end-of-book Glossary. Case in Point Boxes examine the strategies and operations of three major global companies-DaimlerChrysler, McDonald\'s, and Sony-and how they related to chapter topics. Each company represents a dynamic region of the world, Europe, North America, and Asia, respectively. Questions accompany each box to encourage critical thinking, and the continuous, integrated coverage allows students to see how companies are both interrelated and relevant. Theme Boxes help students see how the key themes of the text, Global Business, Technology and Business, and Ethics in Business, are relevant to the specific topic of each chapter. These boxes spotlight a variety of large and small companies and are accompanied by questions. Portfolio Projects in every chapter ask students to complete a variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and analyze throughout the course. These projects can be assigned individually or as group work, and help students understand and apply what they are learning to their own lives. Career Opportunities specific to a given chapter\'s theme are provided before the summary of each chapter. These inform students about the various job possibilities that are g
The theme of Business Today is that It's not business as usual. The 1990s are an era of unparalleled change. Attention to the changing environment makes this text both distinctive and up-to-date. Introductory Part One includes the foundations of business with special emphasis given to both the economic environment and entrepreneurship. Other environmental themes of internationalism, innovation, and social responsibility are also stressed throughout the text. The heart of the text gives balanced treatment to the major functions of business: management, marketing, and finance. To give depth to the environmental themes is the concluding part featuring emerging challenges with chapters on International Business, Managing Information and Computer Technology, and Social Responsibility and Ethics.