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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
Since Einstein first described them nearly a century ago, gravitational waves have been the subject of more sustained controversy than perhaps any other phenomenon in physics. These as yet undetected fluctuations in the shape of space-time were first predicted by Einstein's general theory of relativity, but only now, at the dawn of the twenty-first century, are we on the brink of finally observing them. Daniel Kennefick's landmark book takes readers through the theoretical controversies and thorny debates that raged around the subject of gravitational waves after the publication of Einstein's theory. The previously untold story of how we arrived at a settled theory of gravitational waves includes a stellar cast from the front ranks of twentieth-century physics, including Richard Feynman, Hermann Bondi, John Wheeler, Kip Thorne, and Einstein himself, who on two occasions avowed that gravitational waves do not exist, changing his mind both times. The book derives its title from a famously skeptical comment made by Arthur Stanley Eddington in 1922--namely, that "gravitational waves propagate at the speed of thought." Kennefick uses the title metaphorically to contrast the individual brilliance of each of the physicists grappling with gravitational-wave theory against the frustratingly slow progression of the field as a whole. Accessibly written and impeccably researched, this book sheds new light on the trials and conflicts that have led to the extraordinary position in which we find ourselves today--poised to bring the story of gravitational waves full circle by directly confirming their existence for the very first time.
In this clear-eyed, candid, and ultimately reassuring
Discover your improvisational skills for a more productive, more dynamic work life Whether we know it or not, most of us use our improvisational skills every day in the workplace when we deal with clients and colleagues. Improv Yourself shows the reader in clear detail how to use and hone improvisational skills for better business interactions and a more productive work environment. Business expert and all-around funny guy Joe Keefe offers expert guidance on nurturing our improvisational skills to help us think on our feet, deal with customers, interact with team members, present new ideas, and brainstorm. Full of humor, wit, and expert business insight, Improv Yourself is like nothing else on the business shelf (could you tell I just made that up?).
A new, evolutionary explanation of markets and investor behavior Half of all Americans have money in the stock market, yet economists can’t agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe. The debate is one of the biggest in economics, and the value or futility of investment management and financial regulation hangs on the answer. In this groundbreaking book, Andrew Lo transforms the debate with a powerful new framework in which rationality and irrationality coexist—the Adaptive Markets Hypothesis. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency is incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo’s new paradigm explains how financial evolution shapes behavior and markets at the speed of thought—a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation. An ambitious new answer to fundamental questions about economics and investing, Adaptive Markets is essential reading for anyone who wants to understand how markets really work.
The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory “Highly entertaining.” —Adam Gopnik, The New Yorker “Funny, curious, erudite, and full of useful details about ancient techniques of training memory.” —The Boston Globe An instant bestseller that has now become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.
#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Be inspired by Bill Gates and learn how to think big, manage a vast company, compete with the best and stay ahead of your rivals.
The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.” —Walter Isaacson Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.
"Books such as this are imperative for our students to learn skills taught as part of a class. Although this book is geared towards interior design, the content and skills development will be as important to students in garden design and soft furnishings alike." Vicky McClymont, National Design Academy, Nottingham, UK Use detailed, step-by-step techniques to create quick perspective sketches. The book will help you develop important skills for ideation and client communication. Exercises cover a wide range of elements including doors, windows, stairs, millwork, furnishings, and ceilings, as well as more advanced topics like shade and shadowing, scene composition, contrast, and materials and textures. -Interactive digital content, including demonstration videos and self-assessment exercises -Presented in three parts: beginning, intermediate, and advanced sketching techniques -Sketching Gallery shows the work of practitioners allowing you to enhance your style PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501323508.