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Welcome to June edition of the magazine, where we bring you insightful articles on some of the most pressing issues of our time. In this edition, we focus on some of the contemporary subjects again. The rate of unemployment has been a major concern for many countries, and in our first article, we delve into the change of labour market and root causes of this problem and suggest possible solutions to address it. As the world continues to grapple with the COVID-19 pandemic, remote working has become the new norm for many people. Dr. Mythili Kolluru explores the benefits and challenges of remote working and provide tips on how to make the most of this new way of working. Anger management is another issue that affects many people, and in this article, Dr. Neeta Pant provides practical tips on how to manage anger and maintain healthy relationships. Research in quality education is crucial for the development of any society, and in our fourth article, Dr. Sanjay Agarwal highlights some of the latest research findings in this field and their potential impact on education systems around the world. Finally, we take a closer look at the consumer retail market and provide insights into the latest trends and innovations in this sector. Travel is an important aspect of our lives, and in our travel diary, we showcase Bora Bora, one of the most exciting travel destinations around the world. We hope you enjoy reading this edition of the magazine and find the articles informative and thought-provoking. As always, we welcome your feedback and suggestions for future editions.
Artificial Intelligence (AI) stands as a remarkable testament to human ingenuity. The issue highlights AI application in Agriculture, Technology, Business and common life. In agriculture, AI heralds a revolution. With its predictive analytics, AI optimizes farming operations, enhances crop management, and mitigates weather-related risks. AI creates a hope, helping farmers adapt and feed a growing population. Artificial Intelligence (AI) stands as a remarkable testament to human ingenuity. The accelerating pace of AI development portends a future where technology becomes more responsive to our needs and helps solve complex challenges. Sumer Sobti illustrates the wise use of AI in Business. Businesses, both small and large, have found a valuable partner in AI. From chatbots delivering personalized customer experiences to data analytics driving informed decisions, AI fosters efficiency and growth. Supply chain management, financial forecasting, and market analysis all benefit from AI, fostering innovation and competitiveness in the business world AI is a blessing, enriching our lives by improving personalization, convenience, and efficiency. Voice assistants, recommendation systems, and automation are just a few ways AI has touched our daily routines, simplifying tasks and enhancing experiences. Dr. Mythili Kolluru has introduced the readers to the BANI framework, which stands for Brittle, Adaptive, Nonlinear, and Interactive, business climate. Further the holy city of Varanasi, epitome of Hindu pilgrimage and other cultures is the centrepiece of our monthly travel column.
In the ever-evolving landscape of business and finance, the concept of Environmental, Social, and Governance (ESG) has emerged as a compass guiding us toward a more responsible and sustainable path. ESG embodies a commitment to evaluating enterprises not solely on financial returns but also on their impact on the planet, society, and ethical governance. ESG principles have transcended buzzwords, influencing decision-makers, investors, and consumers alike. Companies embracing ESG are redefining success by acknowledging that profitability must harmonize with environmental preservation, social equity, and ethical leadership. This paradigm shift reflects an understanding that long-term success hinges on the well-being of all stakeholders and the planet we share. From renewable energy initiatives and inclusive workplaces to transparent governance practices, ESG encapsulates a holistic approach to business that resonates with the collective consciousness. Beyond being a moral imperative, it is a strategic imperative. Investors are increasingly scrutinizing companies through the ESG lens, recognizing that sustainability is an indicator of resilience and adaptability. The ESG journey isn't without challenges, but its impact is undeniable. As we forge ahead, let's recognize that ESG isn't a fleeting trend; it's a transformative force that aligns profit with purpose. By embracing ESG, we shape a future where businesses thrive, communities prosper, and our planet thrives – a future worth investing in.
As our world becomes more digitally connected, the value of cybersecurity cannot be stressed. With the rise of cyber risks such as hacking, identity theft, and data breaches, we must prioritise the security of our personal and company data. Cyber-attacks can come from anywhere in today's globe, and anyone can be a target. Cybercrime affects everyone, from people to small enterprises to major corporations. A single cyber assault can be disastrous, with potential outcomes ranging from financial loss to reputational damage. To defend ourselves and our company from cyber threats, we must take proactive measures to improve our cybersecurity. This involves maintaining current on the latest threats and vulnerabilities, establishing strong passwords and two-factor authentication, and backing up our data on a regular basis. Businesses should also invest in strong cybersecurity measures like firewalls, intrusion detection systems, and encryption. It is also critical to offer staff with regular cybersecurity training to ensure that they are aware of the risks and know how to respond in the event of an attack. However, cybersecurity is the responsibility of governments and policymakers as well as individuals and enterprises. Governments must collaborate to develop rules and regulations that encourage cybersecurity and hold organisations accountable. As we become more reliant on technology in our daily lives, the necessity for solid cybersecurity measures will only grow. It is up to all of us to prioritise the protection of our personal and business data and collaborate to create a safer, more secure digital environment.
Issue 37 The rapid advancement of technology has brought forth a myriad of challenges and opportunities across various sectors. As we delve into the ever-evolving landscape, it becomes crucial to explore and address key topics that shape our society. This editorial covers the intersection of drones, menstrual period leave, AI in finance, and managing disagreements through a lens of progress and understanding. Drones, once confined to military applications, have expanded their horizons. With their versatile capabilities, they are transforming industries such as agriculture, surveillance, and delivery services. While the potential benefits are immense, it is vital to establish robust regulations to ensure safety, privacy, and responsible usage. Artificial Intelligence (AI) has disrupted the financial sector, revolutionizing processes such as risk assessment, fraud detection, and investment strategies. Yet, ethical considerations must be at the forefront when integrating AI systems to prevent biases, protect data privacy, and maintain transparency. Striking the right balance between automation and human oversight is key to leveraging AI's potential while upholding integrity and accountability. Inevitably, disagreements arise in our personal and professional lives. Understanding the psychology behind managing disagreements is essential for fostering healthy relationships and effective problem-solving. Employing active listening, empathy, and constructive communication techniques can help bridge gaps, promote mutual understanding, and lead to mutually beneficial resolutions. A travelogue on Thailand and regular Astro column for upcoming month of August are entertaining. By engaging with these topics, we can navigate the evolving landscape with awareness, empathy, and a commitment to progress. Striking the right balance between embracing innovation and upholding ethical standards is crucial for a harmonious and inclusive future. Let us embrace these discussions and collaborate to shape a world that harnesses the transformative power of technology while prioritizing the well-being and dignity of all individuals.
2023 August Issue Gaming Industry investment Banking Period Leave Policy ​​​​​​​AI
Being a step ahead of the curve in the corporate world is essential for success. Businesses may need to think about a number of reforms in the upcoming years if they want to be competitive and relevant. Here are few possible areas for corporate reform, and it is hard to say with certainty what changes will take place in 2023 and beyond. Companies who see these trends, though, and act to adapt to them may be in a better position to succeed in the future. · Sustainable and ethical business practises are becoming more and more important as customers and investors become more conscious of environmental and social challenges. Businesses that embrace sustainability may gain a competitive edge as a result of increased rules and standards. · The COVID-19 epidemic has hastened this process, and businesses who adopt cutting-edge tools and digital technology may gain an edge over rivals. This might involve e-commerce, AI, and automation. · The epidemic also brought attention to the viability and advantages of remote work, and more organisations may embrace hybrid models or remote work rules, which could affect how businesses function and are structured. · Companies that value diversity and inclusion may have superior talent retention, creativity, and market appeal. Diversity and inclusion are becoming increasingly important in the workplace. · Recent business scandals and failures have brought attention to the significance of ethical leadership and governance. Businesses with a focus on ethics, accountability, and transparency may have a competitive advantage.
Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies. The volume identifies key categories of digital business strategy, in particular, strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and also presents ways to cope with issues of implementation. In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular.
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen · Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.