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The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground
“Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.” Ken Blanchard, coauthor of The One Minute Manager® and Helping People Win at Work Unleash Pixar-style creativity in any organization! Authors of the business classic The Disney Way, Bill Capodagli and Lynn Jackson take a behind-the-scenes look at the company built upon the “magic” of Disney. Readers of this concise and accessible book will learn how to apply Pixar’s secrets of success, which include the company’s ability to turn visions into clear directives and its remarkable focus on detail, which translates into products of the utmost quality. Other lessons include how to hire creative people and always challenging the status quo.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Budding entrepreneurs will love the unforgettable Cleopatra Edison Oliver in this multiracial, capitalist tale that's equal parts The Lemonade War and Encyclopedia Brown. Cleopatra Edison Oliver has always been an entrepreneur, just like her inspiration, successful businesswoman Fortune A. Davies. So when Cleo's fifth-grade teacher assigns her class a "Passion Project," Cleo comes up with her best business idea yet: the finest "tooth-pulling" company in town. With the help of her best friend Caylee, a Nerf gun, her dad's tablet, and her patented Persuasion Power, Cleo's Quick and Painless Tooth Removal Service starts to take off.But even the best made plans, by the best CEOs, go awry sometimes. A minor barfing incident during a tooth-pulling operation causes Cleo to lose customers. Caylee, initially enthusiastic about the business, grows distant as Cleo neglects their friendship in lieu of getting more customers. And when a mean classmate makes fun of Cleo for being adopted, everything comes crashing down. Will she be able to rescue her business, salvage her friendship with Caylee, and discover that her true home has been here all along?
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The internet is making our daily life as digital as possible and this new era is called the Internet of Everything (IoE). Edge computing is an emerging data analytics concept that addresses the challenges associated with IoE. More specifically, edge computing facilitates data analysis at the edge of the network instead of interacting with cloud-based servers. Therefore, more and more devices need to be added in remote locations without any substantial monitoring strategy. This increased connectivity and the devices used for edge computing will create more room for cyber criminals to exploit the system’s vulnerabilities. Ensuring cyber security at the edge should not be an afterthought or a huge challenge. The devices used for edge computing are not designed with traditional IT hardware protocols. There are diverse-use cases in the context of edge computing and Internet of Things (IoT) in remote locations. However, the cyber security configuration and software updates are often overlooked when they are most needed to fight cyber crime and ensure data privacy. Therefore, the threat landscape in the context of edge computing becomes wider and far more challenging. There is a clear need for collaborative work throughout the entire value chain of the network. In this context, this book addresses the cyber security challenges associated with edge computing, which provides a bigger picture of the concepts, techniques, applications, and open research directions in this area. In addition, the book serves as a single source of reference for acquiring the knowledge on the technology, process and people involved in next generation computing and security. It will be a valuable aid for researchers, higher level students and professionals working in the area.
From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits. - Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential - Features tools that can be implemented by readers in order to improve key business processes - Offers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales