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"An inspiration for managers, leaders and everybody who is interested in Enzo Ferrari's life."Born 1898 in the Northern-Italian city of Modena, Enzo Ferrari lived his dream and founded the world's most famous sports car manufacturer. This book analyzes how he achieved his goals by what are considered to be modern concepts. Or were leadership theories, emotional intelligence, business ethics, client orientation and sustainability already guiding principles of business in the beginning of the last century.In his own words, and drawing several parallels to Italian history, he thought he was living in the wrong time. But taking off Il Commendatore's sunglasses, this book presents him as a surprisingly modern leader, who, conscious or not, acted conform the latest business and leadership models, confirmed by key decisions of his company, including the racing-team.The book not only uses racing decisions and car development as examples, including many photos, but sets them in relation to Enzo's personal business philosophy.
Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, teamworking, mentoring and coaching, strategy, innovation, etc. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples the authors show how sport provides crucial leadership lessons for business.
Celebrate 75 years of Ferrari with this complete, fascinating, and stunningly illustrated history highlighting the company’s legendary sports cars and their worldwide influence. A stellar combination of beauty, engineering, racing success, exclusivity, and Italian flair combine to make Ferrari the world’s most legendary carmaker. All these traits coalesce in the form of Ferrari’s road cars. No other sports car manufacturer has so consistently set the bar for style and performance. It’s a near unbroken 75-year run of automotive hits: The 125S in 1947 The versatile 340 in the 1950s The stunning 250s and 275s of the 1960s The Daytona in the 1970s The shocking F40 in the 1990s The modern era's outrageous hypercars like the Enzo, F8, and LaFerrari Ferrari: 75 Years dives deep into Ferrari’s sports car history beginning in 1947, but also examines Enzo Ferrari’s early career with Alfa-Romeo before he launched his legendary company. Automotive historian and photographer Dennis Adler offers Ferrari owners and fans a full and fascinating picture of Maranello’s 75 years of sports car manufacturing. Adler's detailed text is accompanied by his breathtaking photography and supplemented by important historic images. For 75 years, Ferrari has created high-performance automotive works of art to fire the imaginations of car lovers and performance enthusiasts the world over. Ferrari: 75 Years provides an inspiring and illuminating look back at this history.
The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword, epilogue, and photo insert Genius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully detailed biography of one of the most powerful men of the twentieth century. Brock Yates penetrated Ferrari’s inner circle and reveals everything, from his early days in the town of Modena to his bizarre relationship with his illegitimate son; from his fanatic passion for speed to his brilliant marketing of the famous Ferrari image; from his manipulative but enormously effective management tactics to his own frustrated dreams. Fast, fun, and scandalous, Enzo Ferrari more than lives up to its remarkable subject.
By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather's company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them.Go Like Helltells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.Go Like Helltransports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.
I Love Ferrari brings together the unique, fascinating story of the Ferrari myth and the emotion of its fans
This issue of AD explores the working discipline of architecture as it impacts the material culture within which it is always embedded. An architecture of impact uses advanced digital techniques in such a way that its material assembly supersedes its use of the digital. Until now, this type of architecture has been formally and materially bound by restrictive conventional methodologies, which the digital project has moved from the scale of installations to three-dimensional building-sized fabrications. Unless architects turn to a new culture of making, architecture shaped by even innovative digital technology will become irrelevant. Architectural projects that are more subversive in how they are created and that lose their digital signature have greater potential to be at the forefront of the discipline’s new materialisations. This issue illustrates these ideas and their architectural impact. Contributors: Kutan Ayata, Ben van Berkel, Hernan Diaz Alonso, David Goldblatt, Thomas Heatherwick, Ferda Kolatan, Ascan Mergenthaler, Antoine Picon, Casey Rehm, Patrik Schumacher, and Philip F Yuan. Featured architects: Archi-Union, Contemporary Architecture Practice, HDA-X, Heatherwick Studio, Herzog & de Meuron, Ishida Rehm Studio, Pininfarina, SHoP Architects, SU-11, UNStudio, and Young & Ayata, and Zaha Hadid Architects.
Genius? Tyrant? Powerbroker? Finally, the first thoroughly researched, fully detailed biography of one of the most powerful and enigmatic men of the 20th century--Enzo Ferrari. Brock Yates penetrated Ferrari's inner circle and reveals everything from his bizarre relationship with his illegitimate son to his brilliant marketing of the famous Ferrari image. Fast, fun, scandalous, and informstive, Enzo Ferrari more than lives up to its remarkable subject.