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​This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples. Even extreme scenarios are employed to ensure that innovative approaches are being considered adequately.
This book constitutes the thoroughly refereed proceedings of seven international workshops held in Stockholm, Sweden, in conjunction with the 27th International Conference on Advanced Information Systems Engineering, CAiSE 2015, in June 2015. The 38 full and nine short papers were carefully selected from 107 submissions. The workshops were the Second International Workshop on Advances in Services Design based on the Notion of Capability (ASDENCA), the Third International Workshop on Cognitive Aspects of Information Systems Engineering (COGNISE), the First International Workshop on Digital Business Innovation and the Future Enterprise Information Systems Engineering (DiFenSE), the First International Workshop on Enterprise Modeling (EM), the First Workshop on the Role of Real-World Objects in Business Process Management Systems (RW-BPMS), the 10th International Workshop on Trends in Enterprise Architecture Research (TEAR), and the 5th International Workshop on Information Systems Security Engineering (WISSE).
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
This book constitutes the refereed proceedings of the 19th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2018, held in Cardiff, UK, in September 2018. The 57 revised full papers were carefully reviewed and selected from 143 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a strong focus on the following areas: blockchain in collaborative networks, industry transformation and innovation, semantics in networks of cognitive systems, cognitive systems for resilience management, collaborative energy services in smart cities, cognitive systems in agribusiness, building information modeling, industry 4.0 support frameworks, health and social welfare services, risk, privacy and security, collaboration platform issues, sensing, smart and sustainable enterprises, information systems integration, dynamic logistics networks, collaborative business processes, value creation in networks, users and organizations profiling, and collaborative business strategies.
This book constitutes revised papers from the seven workshops and one accompanying event which took place at the 21st International Conference on Business Information Systems, BIS 2018, held in Berlin, Germany, in July 2018. Overall across all workshops, 58 out of 122 papers were accepted. The workshops included in this volume are: AKTB 2018 - 10th Workshop on Applications of Knowledge-Based Technologies in Business BITA 2018 - 9th Workshop on Business and IT Alignment BSCT 2018 - 1st Workshop on Blockchain and Smart Contract Technologies IDEA 2018 - 4th International Workshop on Digital Enterprise Engineering and Architecture IDEATE 2018 - 3rd Workshop on Big Data and Business Analytics Ecosystems SciBOWater 2018 - Scientific Challenges & Business Opportunities in Water Management QOD 2018 - 1st Workshop on Quality of Open Data In addition, one keynote speech in full-paper length and contributions from the Doctoral Consortium are included
There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation” and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.