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Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview of doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market. This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.
'Business Korea' offers a smooth and problem-free transition between the American and South Korean business cultures. A concise, at-a-glance comparison of business styles, practices and social customs.
An enclyclopedic view of doing business with Korea. Contains the how-to, where-to and who-with information needed to operate internationally.
Doing Business in Korea is a timely book of information for succeeding in the challenging environment of Korea, the world's 13th largest economy. the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you'll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional. With information ranging from Korean cultural and historical background to business etiquette, women's status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.
The Routledge Course in Business Korean is a textbook for teaching Korean to mid-intermediate to low-advanced students to learn the language used in a business context in every-day life in Korea. The authors' intuitive approach makes it easy for students to follow the units, while the relevant and practical learning objectives benefit both student and teacher alike. The book introduces the vocabulary and key phrases of business Korean and focuses on delivering real business-related situations, authentic expressions, and linguistically and culturally rich introductions and explanations of Korean business life. Audio files can be found on the accompanying e-Resource. By the end of this course, you will be at level B2 of the Common European Framework for Languages and Advanced Mid-High on the ACTFL proficiency scales.
"Just a few decades ago, the Koreans were an impoverished, agricultural people. In one generation they moved from the fields to Silicon Valley. The nature and values of the Korean people provide the background for a more detailed examination of the complex history of the country, in particular its division and its emergence as an economic superpower. Who are these people? And where does their future lie?"--
Entrepreneurship in Korea offers a fresh perspective on entrepreneurship in Korea by combining a historical review of the achievements of Korean entrepreneurs at each stage of economic development with an analysis of the activities of current entrepreneurs who are at the forefront of the new Korean age. It discusses the crucial role of business entrepreneurship in each stage of Korea’s transformation from an underdeveloped East Asian backwater to a global manufacturing and technology powerhouse throughout the last 100 years. Furthermore, it provides an up-to-date analysis of contemporary start-up entrepreneurship in Korea and discusses its unique characteristics, strengths and weaknesses. Authors identify specific features of entrepreneurship in Korea, why and how business entrepreneurs have been so successful and effective, how their entrepreneurial styles and activities have changed over time, which challenges Korean start-up entrepreneurs are currently facing, and how these challenges may be addressed.
lthough Koreans naturally share many cultural characteristics with the Chinese and the Japanese, they also have a unique character and personality that sets them apart from all other Asians And although Korean attitudes and behavior may be influenced by the modern world, the Korean mindset is still very much shaped by ancient culture and traditions.In NTC's Dictionary of Korea's Business and Cultural Code Words, Boye Lafayette De Mente explores the meanings and cultural context of the most important "code words" of the Korean language, terms whose significance goes well beyond their literal definitions. The reader is given insights into the character and personality of the Korean people, providing bridges for communicating and interacting with them.
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