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This text has been developed for undergraduate business students and entry level graduate business students studying financial analysis. The emphasis is on presenting the analysis of financial statements from a managerial perspective and in a manner that is easily understood by students. The text assumes nothing more than a basic understanding of accounting concepts. The text may be used as core material in a course in financial analysis, or may be used as a supplemental text in courses in strategic management or business policy.
Organizational Communication: Strategies for Success
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This textbook is suitable for university students and executives, and also for any person who wishes to gain a broad understanding of business communication and public speaking. Zahed Mannan examines both the historical roots, as well as contemporary theories of communication, to give the reader an introduction to the theory and practice of communication. He then applies the principles of communication to the public speaking context and guides the reader through the steps in the writing process. The book ends with a part that deals specifically real life examples of business communication. The text comprehensive topic coverage provides clear guidance for all communication practices in business and organizations. Centered on the ntion that business communication can influence the interpretation of issues and events, this text provides students and executives with practical tips, contemporary applications, and emphasized on realities of daily career life. BUSINESS COMMUNICATION has been written and designed to fulfill the requirements of current and future communication needs in the social and political context of Bangladesh, as well as the requirements of outcomes-based education. It is hoped that this book will meet the requirements of teaching, training and development program. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.
Do you want to take your business to the next level? Do you and employees struggle to communicate? Then this book is for you. Communication skills are vital to the heart of any business. Without the ability to communicate clearly, jobs get done poorly and your business suffers as a result. But you don't need to struggle through this important skill - Effective Communication in Business breaks down the fundamentals of business communication, giving you a detailed, step-by-step analysis of everything you need to know. From understanding the 7 C's of effective communication to debunking common myths and misconceptions, this book is a must-read guide for any aspiring or established entrepreneur who wants to take their business to the next level. Inside this comprehensive guide, you'll discover: Why Business Communication Should be Your TOP Priority The Job of Internal Communications The 7 C's of Effective Business Communication Tips for Boosting Consumer Trust Naturally Essential, Must-Know Standards of Business Communication Common Myths about Business Communication Debunked And So Much More No matter where your business is in its life, internal communication is the key between a business that thrives and one that fails to get off the ground. This book arms you with all the tools you need to master this essential skill and make sure your entire business runs smoothly no matter how large or small! Buy now to supercharge your communication and take your business to the next level!
Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.