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A tailor-made textbook for those who wish to learn Mandarin Chinese from scratch, for developing business links or doing business with China.
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
This volume presents a series of the most up-to-date studies on Chinese for Specific Purposes (CSP), an area that has been underrepresented in Language for Specific Purposes (LSP). Drawing from the insights and trends in mainstream theoretical and methodological LSP research, chapters in this volume explore novelties that CSP has developed to prepare Chinese for professional learners for the global economy. These encompass: needs analysis of less-surveyed high school Business Chinese or CSP academic writing classes developments on internationally oriented engineering and internship programs in China innovations in Chinese for business or legal materials development and review on textbook pragmatics studies on language arts and Chinese language use in specific or business settings technology-driven, project-based learning — or discipline-specific curriculum design. Robustly supported by studies and analysis on the global scale, this volume comprises contributions by professionals from universities across Asia and the United States, each with decades of expertise in LSP. These chapters offer critical insights necessary to help LSP researchers and educators rethink curricula and develop new initiatives for LSP. They may also serve as transferable operations that enhance the practice of LSP as a crucial component of second language education.
本书包括二十五课,每课都包括课文、课文拼音、课文英文翻译、生词、重点句、经济特区或开放城市的介绍。
In this book, you will be introduced to the basics of Chinese culture. You will discover how to initiate contact, what to expect in meetings, and how to behave there. You will learn the way the Chinese approach negotiations, discover how you can respond to them, and learn how to negotiate a successful conclusion. You will also find out how to socialize for success, how to cope with specific problems of living and working in China, and the best way to treat Chinese visitors to your organization. You are given practical advice throughout on business etiquette, and on how to fit into Chinese cultural expectations in order to achieve your goals. An appendix briefly explains Chinese history, and then considers recent economic, political, and social changes. If you fit any one of the following descriptions, this book will provide valuable help to you in your chosen field: - I am a business person and I am thinking of moving into the China market to buy or sell, or I already buy or sell in China, or I am contemplating investing in China. - I work for the government and I would like to know more about China, its business practices, and how to deal with the Chinese I meet. - I am a university professor and I teach a course about doing business in China, or the Chinese economy and society, or cross cultural management problems, or law and international negotiating practices. - I am a student and I am studying China, or taking courses about cross cultural management, or doing business in China, or international business studies, or negotiating abroad. For author bio and photo, reviews and a reading sample, go to bosonbooks.com
It is 1934, a Depression year, and ten-year-old Cammie Kirkland is glad that her family owns a cane mill. As long as she can remember, her family has raised acres of sorghum cane on their small North Carolina farm and from it, made molasses to sell in small grocery stores in Winston Salem. This year she and her cousin Ben are (proudly) old enough to be of real help in the family business. The stories cover the entire cane growing and molasses-making season--from spring planting of the tiny seeds and thinning of the young cane sprouts, to the concentrated fall jobs of stripping off the leaves, boiling the juice to make molasses, canning the syrup, and selling the finished product. Accounts of other farm activities, such as the fun of making valentines, burying a treasure trove, helping with the wheat-threshing dinners, and attending 4-H camp are included.
China's current growth rate is staggering: entry into the WTO, Google's tribulations with China's internet policies and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China. The realities of constant change mean that businesses must re-examine stereotypical or traditional views about what constitutes a distinctive business culture. The authors present a vivid picture of modern-day commerce in the People's Republic of China, written in a practical, comprehensive style, that will appeal to a wide spectrum of readers—from professional business people and MBA postgraduates to university and business college students. China's Business Culture discusses many important topics; among them: Chinese managerial sty≤ the significance of business networks; the best way to co-operate with various departments of the Chinese government; skills of negotiation; the cultural “essence” of Chinese commerce; Chinese consumer psychology; and the most effective way of promoting goods and services in the world's largest market. This book is a must-have for anyone doing business—or planning on doing business—in the world's fastest growing, and most complex, market.
Publisher Description
Accounting, often described as "the language of business", requires a diverse set of written, listening and oral communication skills if those who practise it are to be effective. Given the pace of change relating to, for example, the evolution of international accounting standards and the demands for greater transparency, accountants must be clear, responsive, and audience-focussed communicators. Employers of accountants consistently comment on the need for their new graduate recruits and trainees to have strong written, oral, and interpersonal communication skills. In this light accounting educators face the challenge of designing and delivering programmes that reflect professional expectations on the part of employers and clients, and educating students on how to make informed communication choices in order to achieve desired results and to build good working relationships. The chapters in this book deal with such topics as accounting students’ perceptions of oral communication skills; competence-based writing skills; and the development of listening skills. This book was originally published as Accounting Education: an international journal.