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A practical guide to Internet business transactions. With over 65 forms and checklists from actual Internet deals and transactions, it's a hands-on guide to the law of Internet commerce.
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.
This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.
Efficiency and Efficacy are crucial to the success of national and international business operations today. With this in mind, businesses are continuously searching for the information and communication technologies that will improve job productivity and performance and enhance communications, collaboration, cooperation, and connection between employees, employers, and stakeholders. The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 takes a historical look at the policy, implementation, management, and governance of productivity enhancing technologies. This work shares best practices with public and private universities, IS developers and researchers, education managers, and business and web professionals interested in implementing the latest technologies to improve organizational productivity and communication.
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
The Internet is changing the way people communicate and the way companies dobusiness. At the same time, it is transforming the law. Whether you buy or sellgoods and services online, publish information via the World-Wide Web, exchangemessages via e-mail, electronically distribute digital content, or makepayments online, you will be faced with new legal questions that arechallenging businesses and attorneys alike. Written for the layperson, but extensively annotated for the experiencedlawyer, Online Law provides clear guidance through the rapidlydeveloping law of electronic commerce. Based on sound legal principles, thiscomprehensive handbook draws on the extensive knowledge of experiencedattorneys at the forefront of today's emerging online legal issues. Online Law provides answers to the toughest online legal questions,such as: What rules govern advertising online? What are the legal issues involved in setting up a Web site? How do you create and enforce online contracts? How can you use digital signatures to facilitate electronic commerce? Who owns the rights to online information? When can you "borrow" online materials from others? What are the rules for using sexually explicit material on the Net? What constitutes illegal conduct online? Can employers legally read their employees' e-mail? A collaborative effort, Online Law was written by the attorneysof the Information Technology Law Department at McBride Baker & Coles andsponsored by the Software Publishers Association. Thomas J. Smedinghoff, J.D., editor and lead author of OnlineLaw, cochairs the Information Technology Law Department of the Chicagolaw firm of McBride Baker & Coles, chairs the Electronic Commerce andInformation Technology Division of the American Bar Association, and serves asintellectual property counsel to the Software Publishers Association. He is theauthor of The Software Publishers Association Legal Guide to Multimedia(Addison-Wesley, 1994). The Software Publishers Association is the principaltrade association of the PC software industry. With over 1,200 membercompanies, it has been a leading force in fostering electronic commerce andprotecting intellectual property in a digital world. 0201489805B04062001