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With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
The premier text for therapeutic exercise Here is all the guidance you need to customize interventions for individuals with movement dysfunction. You’ll find the perfect balance of theory and clinical technique—in-depth discussions of the principles of therapeutic exercise and manual therapy and the most up-to-date exercise and management guidelines.
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
The devastating terrorist attacks on the World Trade Center and the Pentagon and America's first domestic bio-terrorism mail attacks have shifted America's attention and resources to the immediate threat of international terrorism. But we shouldn't be fooled. Since the publication of the hardcover edition of The China Threat in November of 2000, one thing remains very much the same: the People's Republic of China is the most serious long-term national security challenge to the United States. In fact, after the events of September 11, the China threat should seem all the more real, for Communist China is one of the most important backers of states that support international terrorism. —From the new introduction by the author
2018 version of the OSINT Tools and Resources Handbook. This version is almost three times the size of the last public release in 2016. It reflects the changing intelligence needs of our clients in both the public and private sector, as well as the many areas we have been active in over the past two years.
You're passionate about your book. You're determined to get it published, but you just can't seem to do it by yourself. You need an ally. You need a champion. You need an agent. Enter Rick Frishman and Robyn Freedman Spizman, with this second volume in the AUTHOR 101 series. In Bestselling Secrets from Top Agents, writing gurus Rick and Robyn reveal what makes a good agent, what a good agent will and won't do for you, and how to find the right type of agent-not just for your first book, but for your entire career.