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Blows the lid off one of the most effective yet elusive marketing tools known to man -- newspaper publicity. Written specifically for entrepreneurs and small businesses by 135 American newspaper professionals. "...how to get the coverage you need absolutely free. Need proof the product works? You're reading it". -- Homecare Business News Magazine of the Home Health Industry "Every small business owner should read it". -- Chinese Business Journal "...shares the secrets of getting press releases into the hands of the right reporter or other media type". -- Atlanta Business Chronicle
Blows the lid off one of the most effective yet elusive marketing tools known to man -- newspaper publicity. Written specifically for entrepreneurs and small businesses by 135 American newspaper professionals. "...how to get the coverage you need absolutely free. Need proof the product works? You're reading it". -- Homecare Business News Magazine of the Home Health Industry "Every small business owner should read it". -- Chinese Business Journal "...shares the secrets of getting press releases into the hands of the right reporter or other media type". -- Atlanta Business Chronicle
Step-by-step guide reveals best practices for enhancing Web sites with Ajax A step-by-step guide to enhancing Web sites with Ajax. Uses progressive enhancement techniques to ensure graceful degradation (which makes sites usable in all browsers). Shows readers how to write their own Ajax scripts instead of relying on third-party libraries. Web site designers love the idea of Ajax--of creating Web pages in which information can be updated without refreshing the entire page. But for those who aren't hard-core programmers, enhancing pages using Ajax can be a challenge. Even more of a challenge is making sure those pages work for all users. In Bulletproof Ajax, author Jeremy Keith demonstrates how developers comfortable with CSS and (X)HTML can build Ajax functionality without frameworks, using the ideas of graceful degradation and progressive enhancement to ensure that the pages work for all users. Throughout this step-by-step guide, his emphasis is on best practices with an approach to building Ajax pages called Hijax, which improves flexibility and avoids worst-case scenarios.
In 1856 and 1857, in response to a prophet’s command, the Xhosa people of southern Africa killed their cattle and ceased planting crops; the resulting famine cost tens of thousands of lives. Much like other millenarian, anticolonial movements—such as the Ghost Dance in North America and the Birsa Munda uprising in India—these actions were meant to transform the world and liberate the Xhosa from oppression. Despite the movement’s momentous failure to achieve that goal, the event has continued to exert a powerful pull on the South African imagination ever since. It is these afterlives of the prophecy that Jennifer Wenzel explores in Bulletproof. Wenzel examines literary and historical texts to show how writers have manipulated images and ideas associated with the cattle killing—harvest, sacrifice, rebirth, devastation—to speak to their contemporary predicaments. Widening her lens, Wenzel also looks at how past failure can both inspire and constrain movements for justice in the present, and her brilliant insights into the cultural implications of prophecy will fascinate readers across a wide variety of disciplines.
"After a fourteen-year estrangement, Maria Venegas returns to Mexico from the United States to visit her father, who is living in the old hacienda where both he and she were born. While spending the following summers and holidays together, herding cattle and fixing barbed-wire fences, he begins sharing stories with her, tales of a dramatic life filled with both intense love and brutal violence--from the final conversations he had with his own father, to his extradition from the United States for murder, to his mother's pride after he shot a man for the first time at the age of twelve"--Amazon.com.
Uses of disability in literature are often problematic and harmful to disabled people. This is also true, of course, in children’s and young adult literature, but interestingly, when disability is paired and confused with adolescence in narratives, compelling, complex arcs often arise. In From Wallflowers to Bulletproof Families: The Power of Disability in Young Adult Narratives, author Abbye E. Meyer examines different ways authors use and portray disability in literature. She demonstrates how narratives about and for young adults differ from the norm. With a distinctive young adult voice based in disability, these narratives allow for readings that conflate and complicate both adolescence and disability. Throughout, Meyer examines common representations of disability and more importantly, the ways that young adult narratives expose these tropes and explicitly challenge harmful messages they might otherwise reinforce. She illustrates how two-dimensional characters allow literary metaphors to work, while forcing texts to ignore reality and reinforce the assumption that disability is a problem to be fixed. She sifts the freak characters, often marked as disabled, and she reclaims the derided genre of problem novels arguing they empower disabled characters and introduce the goals of disability-rights movements. The analysis offered expands to include narratives in other media: nonfiction essays and memoirs, songs, television series, films, and digital narratives. These contemporary works, affected by digital media, combine elements of literary criticism, narrative expression, disability theory, and political activism to create and represent the solidarity of family-like communities.
In The Bulletproof Diet, Dave Asprey turned conventional diet wisdom on its head, outlining the plan responsible for his 100-pound weight loss, which he came to by "biohacking" his body and optimizing every aspect of his health. The unconventional plan urges you to skip breakfast, stop counting calories, eat high levels of healthy saturated fat, work out less, sleep better, and add smart supplements. In doing so, Dave says you'll gain energy, build lean muscle, and watch the pounds melt off—just as he and so many others have. Bulletproof: The Cookbook picks up where the diet plan leaves off, arming you with 125 recipes to stay Bulletproof for life and never get bored. Famous for his butter-laden Bulletproof Coffee, Dave packs the book with the delicious, filling meals he uses to maintain his weight loss and sustain his boundless energy. Once you get your hands on these mouthwatering recipes, you’ll be hungry for more—and this book is just what you’ll reach for. The Bulletproof lifestyle is your blueprint to a supercharged life.
Write the proposal that gets you published &break;&break;Is writing a book proposal actually harder than writing the book itself? Not if you have Bulletproof Book Proposals. &break;&break;In the first part of the book, agent Pam Brodowsky and author Eric Neuhaus simplify the proposal-writing process with clear instructions and exercises that will help you start and finish your own book proposal. With their unique ten-step approach, you'll learn how to: &break;&break; Craft an overview that's engaging and to the point&break; Conduct a thorough competitive-book analysis&break; Define your target market and secondary markets&break; Write chapter outlines and summaries &break;&break;Then, in the second part, Brodowsky and Neuhaus give you twelve real-life proposals that successfully sold book projects along with commentary from the authors of the proposals and the agents and editors that took on the projects. Plus, they provide thorough comments on each proposal, pointing out what details make them effective and how you can emulate their success. You'll: &break;&break; Discover how to model your proposal by studying a variety of strong approaches&break; Find out what really gets editors and agents hooked&break; Learn how different formats can be used to best suit your needs&break; And much, much more! &break;&break;Bulletproof Book Proposals leaves you with no excuses. Now there is nothing stopping you from selling your book!
We are told from a young age that we should strive to make the right decisions, but we aren’t taught exactly how to do this. Every day, we make over 35,000 decisions in our personal and professional lives. How many of those decisions do we get right? This book will help business executives systematically tackle these 35,000 decisions. Executives are forced to make critical decisions that impact their lives, their employees’ lives, and the lives of their customers. Decisions like what products to create, who should be hired, and what divisions to shut down are all commonplace in the executive suite. This book offers three strategies for dealing with decisions: problem-solving techniques, routines, and decision-making frameworks. Each strategy is designed to help readers achieve more clarity, gain time back, and improve the quality of their decisions. The first one focuses on helping readers solve the right problem instead of wasting time on the wrong one. The second strategy helps deal with decisions that need to be made once but can then be executed regularly. The third and final strategy provides a three-step framework for making the most important decisions in their lives. The focus of the author’s work is on helping readers use data to make better decisions. This book gives readers the tools to convert the insights they learn from their data into actionable decisions.