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This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The #1 selling wildlife management book for 40 years, now updated for the next generation of professionals and students. Since its original publication in 1960, The Wildlife Techniques Manual has remained the cornerstone text for the professional wildlife biologist. Now fully revised and updated, this eighth edition promises to be the most comprehensive resource on wildlife biology, conservation, and management for years to come. Superbly edited by Nova J. Silvy and published in association with The Wildlife Society, the 50 authoritative chapters included in this work provide a full synthesis of methods used in the field and laboratory. Chapter authors, all leading wildlife professionals, explain and critique traditional and new methodologies and offer thorough discussions of a wide range of relevant topics. To effectively incorporate the explosion of new information in the wildlife profession, this latest edition is logically organized into a 2-volume set: Volume 1 is devoted to research techniques and Volume 2 focuses on pragmatic management methodologies. Volume 1 describes research design and proper analytic methods prior to conducting research, as well as methods and considerations for capturing and handling wild animals and information on identification and marking of captured animals. It also includes new chapters on nutritional research and field sign identification, and on emerging topics, including structured decision-making. Finally, Volume 1 addresses measurements of wildlife abundance and habitat and research on individual animals. Volume 2 begins with a section on the relationship between research and management including public outreach, described in a context that encourages engagement prior to initiation of management. An adaptive management approach is described as a cornerstone of natural resource management, followed by a section on managing landscapes and wildlife populations. The volume also includes new chapters on ethics in wildlife science and conservation, conflict resolution and management, and land reclamation. A standard text in a variety of courses, the Techniques Manual, as it is commonly called, covers every aspect of modern wildlife management and provides practical information for applying the hundreds of methods described in its pages. This deft and thorough update ensures that The Wildlife Techniques Manual will remain an indispensable resource, one that professionals and students in wildlife biology, conservation, and management simply cannot do without.
First multi-year cumulation covers six years: 1965-70.