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Discusses the history of Google.
Amazon.com. Facebook. FedEx. CNN. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success now spotlights 16 flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe.- Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that - . The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative." - Booklist [STARRED REVIEW]"These volumes chronicle the featured corporations' development from modest beginnings to global significance." -- Horn Book
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google—from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.
Amazon.com. Facebook. FedEx. CNN. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success now spotlights 16 flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe.
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States. Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of these business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years. Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page—for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion—and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. In addition to examining Google's breakthrough business strategies and new business models—which have transformed online advertising and changed the way we look at corporate responsibility and employee relations—Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"? What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.
Started in 1998 by two former Stanford University students working out of a garage in California, Google was recently ranked as the world's most loved brand. Against the odds, Google.com survived the dotcom crash, has become the search engine of choice for millions of companies and Internet users, and raised US1.67 billion from its public listing in 2004 - one of the most eagerly anticipated IPOs in modern business history. What is it about Google that makes many of us love it when it is no more than a computer programme? The answer lies in the Google brand, which is somehow deeper, has more humour and has more self-awareness than many other brands can manage. The Google brand feels more authentic because it is more like a person than just a logo. In this book, Neil Taylor explores the surprising success of Google, the people behind it, and the crucial role which the Google brand has played.
**New York Times, Wall Street Journal, and USAToday Bestseller** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle. Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make. And Tony’s ready to help everyone make things worth making.
This is the remarkable story of an entrepreneurial firm that helped to create the petrochemical industry as we know it today. The author also highlights the important role chemical engineers played in developing and commercializing new technologies based on the conversion of hydrocarbons into petrochemicals, which also led to the transfer of technological dominance from Germany to the United States. These developments are illustrated by the participants’ personal histories, in the form of interviews and recorded oral histories. In addition, the book presents a highly relevant case study for engineers and managers in the chemical industry.
Shipbuilding was a most unlikely success story in Belfast and its prosperity was created by a strange mixture of entrepreneurial ability, timing, technical expertise and employment patterns. It was the last of the 'main' industries to develop in Belfast but in terms of wealth-creation and prestige, it was perhaps the greatest of the city's employers. By the start of the twentieth century Belfast had become one of the main centres of the British shipbuilding industry and, in some years before the First World War, the city's yards were producing up to 10% of British merchant shipping output. But how did the town develop into one of the world's great shipbuilding centres? This book offers the first history of the whole spectrum of the Belfast shipbuilding industry. It is the story of the yards and the ships. Beyond that it explores the social conditions and workplace environment of the tens of thousands whom this great industry embraced.