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"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.
Turn Passionate Ideas into Profitable Enterprises Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Discover how to: * Develop a financial plan with fun and flair * Select your circle of support to get the work done * Clarify your business values and goals * Paint a picture of your business landscape * Understand your competition and what makes you stand out from the crowd * Identify your perfect customers and create a marketing plan to reach them * Map out concrete action steps to bring your Right-Brain Business Plan to life
“One of my favorite books of the year. It completely reshaped how I think about information and how and why I take notes.” —Daniel Pink, bestselling author of Drive A revolutionary approach to enhancing productivity, creating flow, and vastly increasing your ability to capture, remember, and benefit from the unprecedented amount of information all around us. For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.
Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets. The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.
Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.
Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach. Discover how to: • Develop a financial plan with fun and flair • Select your circle of support to get the work done • Clarify your business values and goals • Paint a picture of your business landscape • Understand your competition and what makes you stand out from the crowd • Identify your perfect customers and create a marketing plan to reach them • Map out concrete action steps to bring your Right-Brain Business Plan to life
Using Train Your Brain, in two years, Ive gone from zero to a million dollars a year in my business and paid off $30,000 in debt! ~ Sarah Thomas, Basehor, KS When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless how-to explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master. In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action or as Dana likes to call it, Intentional Action. What Dana discovered by using Train Your Brain is that mindset can be taught and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes. In Train Your Brain, Dana breaks down the Cycle of Perpetual Samenessthe number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly. Train Your Brain, with its twenty easy-to-implement Mindware Experiments, gives you all the necessary tools needed to get off and stay off the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!
This Business Journal For Creatives is designed to allow you, the Creative, to use the tools you possess inherently to develop a plan for your creative business. And, in a thought provoking way. The most productive way to use the Journal is to follow and complete each exercise. Be thoughtful. Really lean into them and write anything that comes to your mind. The first things that come to your mind! All of the answers you need for your business are ultimately inside of your head. The Create Clarity Institute has developed a program to help you clear your mind, organize your thoughts, tap into all of your creativity and develop a complete business plan. All by allowing you, the Creative, the space to fully explore every aspect of your business. The journal provides step-by-step instructions on how to start your creative business. By the end of the Journal you will have a clear and concise collection of your own ideas, research findings, and the ability to make informed decisions. And, the ability to formulate a plan that reflects exactly what it is you want your business or collection of businesses to look like. This journal will allow you to work step-by-step through all of the elements needed to start a business that is true to your vision and mission. It also effectively provides you, the Creative, a clear idea of what products and services you want to provide to help you to derive from your business the type of income needed to sustain you; enough to provide money for additional investment opportunities or many other streams of income. Your business can be the stepping stone for building wealth for yourself or for building a family legacy of wealth. The Create Clarity Institute, through a series of products design specifically for creative thinkers...Webinars, Online Training, Instructional Journaling, and One-On-One Consulting... endeavors to make you a successful Creative Entrepreneur. Our series of products all work together or stand alone a method we call Modular Consulting, which allows you the Creative to jump right in ... where ever you decide. Enjoy your journal journey into business ownership! For more resources on becoming a successful Creative Entrepreneur. Minding Your Business, a business journal designed specifically for how CREATIVES planning to start a business and need a blueprint, is based on how they think, plan, and develop their products. The journal takes into account what CREATIVES do instinctively, habitually; makes it easier for them to organize their thoughts into a detailed strategy of execution that allows them to be more productive. It is designed to walk the CREATIVE through ever aspect of forming a solid, profitable business, step by step, with explanations, definitions, resources, and journal pages designed to record their thoughts, concerns, open projects, projected completions and one page business plans for each open project. CREATIVES have many talents but logical business development is not usually among them. The author takes into account the differences between a left and right brain thinker and has developed a product- in this journal, that evens the playing field to allow the artistic CREATIVE to identify, brand, package, market, price, and sale their product in the same concise, progressive and complete manner as a LOGICAL. Minding Your Business is a journal designed for CREATIVES that will allow them to use their right brain talents and gifts to make left brain profits without apologies and without feeling like they don't have the right to expect the same success as a LOGICAL thinker. It will give the artist a chance to breathe, grow, and thrive by providing a tool to cultivate disciplines and develop a routine. These routines will quickly put them on a clearer path to their now elusive goals. This journal is designed to clear up any creative confusion, or overwhelming thoughts that may hinder the CREATIVE from achieving the success they seek, but have not been able to obtain.
“Using Train Your Brain, in two years, I’ve gone from zero to a million dollars a year in my business and paid off $30,000 in debt!” ~ Sarah Thomas, Basehor, KS When Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless “how-to” explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or sales. There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master. In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action … or as Dana likes to call it, Intentional Action. What Dana discovered by using Train Your Brain is that mindset can be “taught” and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes. In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness—the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly. Train Your Brain, with its twenty easy-to-implement “Mindware Experiments,” gives you all the necessary tools needed to get off … and stay off … the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!
How do you start and run a successful business, despite the odds? This unique guide to entrepreneurship teaches you practical math and management skills alongside the emotional intelligence, self-awareness, and coping skills that you need in order to overcome internal barriers to success no matter what type of business you are in. Joe Biel, author of A People's Guide to Publishing, draws on 26 years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what's most important.Dr. Faith Harper, author of the bestselling Unfuck Your Brain, provides vital skills that aren't often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, building mutually beneficial relationships, and preventing your emotional baggage from becoming your biggest business pitfall.If you've ever dreamed of starting a small business, or if you currently run a business and want to strengthen it for long term success, this practical guide cuts through the jargon and teaches you the skills you need to enjoy facing the challenges and surprises every day in business brings.