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Nowhere in the world presents a more dramatic case of wealth creation than East Asia. Contrary to the common belief that social policy in the economic powerhouses of the region is secondary to their pursuit of economic growth, Gyu-Jin Hwang argues that it has in fact played an integral part in building strong states and competitive market economies.
Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized.
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
Exploring the Architecture of Place in America's Public and Farmers Markets draws attention to the simple but elusive architectural space of public and farmers markets. It discusses three seminal types of markets--heritage building, open-air pavilion, and pop-up canopy-- demonstrating the characteristics of each type using a mixture of narrative and illustration. The narrative combines historically informed architectural observation with interview material drawn from conversations the author has had over the years with market managers, vendors, and shoppers. The illustrations include an appealing variety of photos, diagrams, and drawings that enabled the author to view each market through an architectural lens based on eight scales of measure--the hand, the container, the person, the stall, a grouping of stalls, the street, the block, and the market's situation within the neighborhood. Some of the architectural elements discussed include walls that layer, openings that frame, roofs that encompass, and niches that embrace. While each of the case studies illustrates shared characteristics of one of the architectural typologies, each farmers market is distinct in the specific ways it reflects the local culture and environment. Ultimately, in viewing markets through these three types and eight scales of measure we are able to better appreciate how farmers markets foster social interaction and community engagement. The book concludes with a broad look at the way of life and living that public and farmers markets have spawned, while looking ahead to what the author sees as an emerging new typology - the mobile market - which takes the bounty of local farmers to neighborhoods underserved with fresh healthy food, and otherwise known as food deserts. Market vendors speak enthusiastically about the qualitative benefits that farming life allows, and the greater good their individual choice provides for the general public and region. Likewise, a spectrum of governmental, commerce and community leaders champion the economic development farmers markets catalyze through allied business development and civic commitment.
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace. Flexible Product Development is a hands-on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Step-by-step, heexplains the basics of flexible product development, provides abroad array of flexibility-enhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating.
Richards; 7.
Analyzes how emerging market firms upgrade their capabilities to compete globally despite operating in challenging home country environments.