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If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
"Socialite Anna Blanc fancies herself a Sherlock Holmes, but in her world women don't solve crimes. Anna escapes her chaperone and using an alias, takes a job as a police matron with the Los Angeles Police Department"--Back cover.
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
A car breaks down on a snowy road in rural Iowa, a passerby offers a ride, and a friendship is formed that will launch one man on the path to political greatness while unwittingly driving the other into the national spotlight and pushing his family to the brink of disintegration. With this chance meeting, fate intertwines the lives of Glenn Tupper, a small engine repairman who lives a quiet life in tiny Creston, Iowa, with Senator Phil Granby, a presidential candidate whose campaign is a spectacular flop. When Granby departs from his prepackaged message and starts using Tuppers practical sayings, his political fortunes make a dramatic turnaround. But Tupper finds that even unsought fame comes at a painfully high price when a sinister force exposes a dark family secret that he did not know. Now it is up to Jarma Jordan, a quirky young blogger, to discover the hidden answers that could save Granbys campaign and rescue Tuppers family from ruin. But will her efforts be too little, too late? In this intriguing tale, the chain of events builds to the eve of New Hampshires presidential primary with a candidacy -and one mans future- hanging in the balance.
guide to online community management for professionals
#1 on the Kindle Motherhood Bestsellers List A Walk in the Snark is author Rachel Thompson's first satirical essay collection about relationships, marriage, chickspeak, sex and coffee. She dares to ask, "Why do men want to change the world but can't change a roll of toilet paper?" After decades (dear god) of marriage, Rachel's keen insights into male and female behavior will keep you laughing with her. Please note that this is a book of satire, and not to be taken literally.
The Proven System For Finding a Title That Sells Your Book Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy for naming your book that'll get attention of potential buyers. Don't name your book until you've read Book Title Generator. Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all. Many famous books we all know today started out with dreadful titles. Learn why when a title was changed their book sales took off! As a Book Publicist Scott Lorenz has helped title hundreds of books and promoted hundreds more. He's a student of book titles and shares his nearly three decades of book marketing experience with authors in this book. Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It's the surefire way to find your winning title.
Mary Baker has worked for top wine brands like Justin Winery & Vineyards and Wild Horse Winery. She has consulted for many startup and small business brands, and provided creative and branding services to both startup and international brands. And now, for less than the price of a Starbucks latte, you have access to all her secrets condensed into a short, easy-to-read guide filled with plenty of do-it-now suggestions, practical advice, and examples. Great branding will actually SAVE you money and time. You'll waste fewer dollars on ineffective advertising and community donations, keep yourself and your staff focused, and discover new passion for your business and your ideas. This guide will walk you through everything you need to know to brand your business successfully.
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu. Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights. Develop specific objectives and goals for building your community Build processes to help contributors perform tasks, work together, and share successes Provide tools and infrastructure that enable members to work quickly Create buzz around your community to get more people involved Harness social media to broadcast information, collaborate, and get feedback Use several techniques to track progress on community goals Identify and manage conflict, such as dealing with divisive personalities