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Behavioral Advertising

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection

Published: 2012

Total Pages: 212


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Examines broadband developments and policies, and highlights challenges such as connecting users to fibre-based networks or coverage of rural areas.
The subject of this book – whether or not to extend traditional telecommunications regulation to high-speed, or broadband, access to the Internet – is perhaps the most important issue facing the Federal Communications Commission. The issue is contentious, with academics and influential economic interests on both sides. This volume offers updated papers originally presented at a June 2003 conference held by the Progress and Freedom Foundation. The authors are top researchers in telecommunications.
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.