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The 1960s and 1970s were a pivotal period for Ford in Europe and, seen from a British perspective, were a time of experimentation and exploration. At the start of the 1960s Ford had models aimed at just two market sectors – small family saloons and large family saloons – but by the end of the 1970s they were represented in no fewer than five areas of the market with small hatchbacks, small saloons, medium saloons, sporty coupés and large saloons. And they had overtaken all rivals in Britain to be the best-selling manufacturer with (since 1967) the Cortina as the best-selling car. With over 270 photographs, this book details: the Ford company structure, businesses and key locations throughout the two decades; the factors influencing model design, engineering, styling and interior; specification and performance tables; market reception and sales; special editions, models produced overseas and conversions and finally, helpful buying advice for each model.
Vauxhalls held a special place in the British motoring scene of the mid-twentieth century. Solid, reliable and respectable, they were carefully designed to meet the expectations of buyers and also to meet the global ambitions of General Motors in America, the company that owned the Vauxhall marque. The book covers just over two decades of Vauxhall history, between the late 1950s and the late 1970s, that saw Vauxhall producing a succession of fondly remembered models, including some genuine classics. This new book features the styling, engineering and specification changes introduced over the lifetime of the Victor, Cresta and Viva ranges, and their offshoots. It gives full technical specifications of each model and includes a special examination of engine development in this period. Finally, there is advice about buying each of these models.
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Between 1968 and 1981 the Ford Escort was probably the most successful rally car in the world. Rallying became progressively more glamorous, the teams and drivers more famous, and the cars became more colourful, in that period. European, then World, Championships were set up and prospered. The Escort won its first major International rally in April 1968, and its last in mid-1981. The brand won the World Rally Championship on several occasions during that time, its drivers won the Drivers’ Championship twice, and the Escort was the standard by which all other rally cars were judged throughout that 13-year period. The Ford-UK factory and its closest associates built no fewer than 113 Mk I cars of all types (1968 to 1974), and 55 Mk 2 cars (1975 to 1981). This new book covers all of these vehicles, car-by-car detailing build details, colour schemes, competition history, technical development. Every individual car is illustrated in its principal liveries using archive pictures and several of the more important cars have been specially photographed in great detail.
The only full-colour comprehensive guide to all Hillman, Humber, Sunbeam, Singer & Talbot cars and vans, from 1950 until the end of production in the 1970s. With model-by-model descriptions and detailed technical information, this is an invaluable Rootes resource.
A full colour guide to all Wolseley cars built from 1948 until the end of production in 1975. With an informative history, detailed model-by-model comparisons and technical information it is a comprehensive guide to the later cars.
The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.
The book invites the reader, both Volvo fans and those with a more general interest in motoring – on board the company's landmark cars. Volvo Model by Model brings Volvo to life with the feel of the cars from behind the wheel, from the side-valve ÖV4 to the electric C40, with legends like the 240, the XC90 and the 850 in between. Volvo's marketing strategies from safety to sporty and back again are examined, with thoughts from contemporary road tests. So buckle up your Volvo-patented three-point safety belt, and prepare for the ride. In the 2020s Volvo is undergoing a resurgence, gaining mainstream desirability with record sales for six consecutive years. There is also huge interest in wider Scandinavian culture and design. Volvo Model by Model is a new look at the cars and cultural impact of Volvo. Always daring to be different, no other car manufacturer encapsulates its home nation so completely, accounting for one third of the Swedish dream Villa, Volvo, Vovve. Volvo started in 1927 but the open-topped ÖV4 didn't sell well in the harsh Swedish climate. This was a rare misstep, although there have some challenging aesthetics on the way like the 760. Volvo survived a failed marriage with Ford, which still produced one of the company's all-time best sellers. Volvo now has another home, China. Parent company Geely enables Volvo to freely express its Scandinavian style, and today's slick Swedes were voted the best-designed range of cars by British motorists. Concept Recharge points the way to an electric future.
One of the principal arguments put forth by Brexit supporters is that by freeing the UK from the stranglehold of EU law, the country will be able to expand its markets through increased bilateral trade and enhance economic growth. This book tests this proposition by reference to the car industry. Brexit and the Car Industry explores the international position of the car market to argue that the hope of Brexit bringing regulatory freedom is illusory. The book starts by examining the structure of the vehicle industry, how its regulatory framework evolved and how the environment in which it operates is constrained by international standards and the practicalities associated with trading across different regulatory systems. By examining the evolution of vehicle regulations, particularly related to the environment, it argues that a UK independent path is not only impractical but self-defeating. The private car market is structured in such a way that is global, and meeting the various international regulatory requirements is a price of entry requirement which no bilateral trade agreements are likely to alter. The book also considers changing environment affecting the car industry in the context of an aspiration for regulatory freedom. The response to climate change and the impact of technological change – specifically driverless vehicles – are big questions for the industry and both are examined in this book. The book also considers the emergence of large metropolitan areas imposing their own use and environmental requirements operating separately to national standards. The future of electric and autonomous vehicles combined with the complexity of the regulatory environment with both international and localised pollution measures make the UK navigating a safe independent path through with a viable car industry highly questionable. Providing a comprehensive review of the relationship between regulatory frameworks and free trading models, this book is aimed at industry and legal professionals. It will also be of interest to students studying market behaviour, free trade law and the free movement of goods, and environmental protection.