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Expression Web is Microsoft's newest tool for creating and maintaining dynamic Web sites. This FrontPage replacement offers all the simple "what-you-see-is-what-you-get" tools for creating a Web site along with some pumped up new features for working with Cascading Style Sheets and other design options. Microsoft Expression Web For Dummies arrives in time for early adopters to get a feel for how to build an attractive Web site. Author Linda Hefferman teams up with longtime FrontPage For Dummies author Asha Dornfest to show the easy way for first-time Web designers, FrontPage vets, or users of other Web design tools how to get results from Expression Web.
Microsoft Expression Web 2 on Demand FOR THOSE WHO WOULD RATHER BE SHOWN HOW THAN TOLD HOW SEE HOW TO • Create Web sites using drag and drop controls • Insert Flash, Windows Media, and Photoshop content • Create Cascading Style Sheet layouts • Integrate media and interactive Web applications using Microsoft Silverlight • Create a page design using layout tables • Explore the capabilities of Microsoft Expression Studio • Add interactive buttons and create hyperlinks • Create dynamic Web templates to reuse • Create forms to gather online information • Write, edit, and optimize code and scripts • Use IntelliSense to help reduce coding errors • Retrieve and present data from live RSS feeds • Integrate data from databases or XML data • Create dynamic Web content using ASP.NET technology On the Web This book uses real world examples to give you a context in which to use the task. This book also includes workshops to help you put together individual tasks into projects. The Expression Web 2 example files that you need for project tasks are available at www.perspection.com Perspection has written and produced books on a variety of computer software, including Adobe Flash CS3 and 8, Adobe Photoshop CS3 and CS2, Adobe Dreamweaver CS3, Microsoft Office 2007 and 2003, Microsoft Windows Vista and XP, Microsoft Expression Web, and Apple Mac OS X Leopard. Perspection was founded in 1991, and is committed to providing information and training to help people use software more effectively. Perspection has written more than 80 computer books, and sold more than 5 million copies.
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online
Issues for Nov. 1957- include section: Accessions. Aanwinste, Sept. 1957-
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
The impact of an aesthetically pleasing user interface is remarkable. Web site visitors respond eagerly to attractive, easy-to-use designs. This book allows you to create interfaces that encourage visitors.
Brilliant Microsoft Office 2013 guides you through the essential tasks step-by-step, showing you how to: Office: Organise information and add impact with online pictures and video, diagrams, tables and charts Word: Create great-looking documents using themes, templates and video Excel: Use organising, processing and presenting tools to quickly create data tables and charts PowerPoint: Create powerful presentations faster using ready-made design templates and themes Access: Use full-featured templates and application parts to create desktop and web app databases Outlook: Use tools for creating and managing your e-mail, calendar, contacts and tasks Office Web Apps: View and edit your Office documents in a browser