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(written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!
This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
Business people around the world conduct business in different ways. Understanding these differences can be the key to building better business relationships. BUSINESS JAPAN offers a smooth and problem-free transition between the American and Japanese business cultures. Its concise, at-a-glance comparison of business styles, practices, and social customs will help you succeed in the Japanese business community.
Scientific Essay from the year 2008 in the subject Tourism - Miscellaneous, grade: 1.7, University of Brighton (School of Service Management), course: International Business, language: English, abstract: This paper deals with the cultural differences between the USA and Japan. It gives an overview of Japan’s form of state, economy and culture, illustrates the most important things to consider in business meetings between these nationalities and provides recommendations for correct behaviour in a US-Japanese business environment.
Bachelor Thesis from the year 2014 in the subject Communications - Intercultural Communication, grade: 1,0, University of Applied Sciences Dortmund (Wirtschaft), language: English, abstract: This thesis deals with the adequate preparation when planning business endeavours with Japanese Companies. As Japan is the second largest market in Asia and one of the strongest markets worldwide, it is an important trading partner for Western countries. Many companies, when attempting to move into the Japanese market, run into difficulties that derive from wrong expectations and misunderstandings. These difficulties can be managed with decent preparation. Therefore, the objective of this thesis is the elaboration of a training program based on an analysis of the Japanese business culture. To achieve this goal, we combined a profound categorization of the Japanese culture with interviews we conducted with people who have gained experience with the Japanese business culture in order to identify possible obstacles on the one hand and determine best practice preparations and to derive an exemplary training program on the other. The results of the different parts of the thesis provide the foundation of an exemplary training program designed to simplify the transition for businesses intending to expand in the Japanese market. This training program combines extensive general culture and language orientation that help easing the transition with a focus on Japanese idiosyncrasies in business. The key elements include the unique characteristics of communication in Japanese business. This training program will improve cross-cultural communication and thus mutual business relations.
This collection of readings is intended to serve as a foundation for those expecting to have commercial interaction with the Japanese. The selections--from sources not limited to mainstream business journals--address various aspects of the cultural environment of Japanese business and discuss communication and interpersonal relationships, the institutional and legal environment, management and marketing, and the Japanese approach to manufacturing. Some specific topics: the influence of Confucianism and Zen on the Japanese organization, gift-giving, the ethnography of dinner entertainment, spiritual education in a Japanese bank, women managers.
In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained "uniquely" Japanese. For this reason, the uninformed Westerner doing business there will find it difficult and even frustrating to work with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan, ranging from initiating and maintaining business contacts, effective interpersonal communication, decision-making styles, negotiation tactics, presentational speaking, working of Japanese multinational companies, and living and working in Japan. Businesspeople, academics, non-academics, students, and others who are interested in learning how to communicate effectively and successfully with Japanese in international business contexts will benefit from the author's sound recommendations and advice.
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Stuttgart Media University, course: Interkulturelles Management, language: English, abstract: From the moment we are born, our environment influences us in the way we think, act, and feel. Our parents and siblings, friends and superiors, even acquaintances and strangers teach us what is socially acceptable and expected behavior so that we are able to fit in with our peers, colleagues and fellow citizens. This “mental software” usually stays with us and evolves throughout our whole life, coloring our every word, thought, and action. It differs from our human nature and our personality in the way that it is neither genetically programmed into us, nor uniquely ours. We usually refer to it as ‘culture’. According to Dutch researcher Geert Hofstede, culture is “the collective programming of the mind which distinguishes the members of one group or category of people from another.” Of course, we usually are part of many different groups at once – maybe we belong to a sports team or company, a confraternity or a club, a family or a special circle of friends – all of which have different values, rituals and expectations. This leads to “people usually carry[ing] several layers of mental programming within themselves, corresponding to different levels of culture.” However, while we join some groups voluntarily, we are born into others – like our family and nationality – and therefore cannot revoke our membership and the expectations that go with it. So while we voluntarily accept one culture’s rules and idiosyncrasies because we want to, we might accept another’s merely because they were drilled into us since we were children. By name, these differing dynamics can be referred to as national and organizational culture. An extensive research project conducted by Hofstede in the 1970s, during which employees of a large multinational corporation in 64 countries were questioned, was supposed to reveal the intricacies of national culture. The following paper will first take a closer look at Hofstede’s 5D-model as a basis for understanding the cultural intricacies foreigners need to be aware of when dealing with other nations, in particular with the state of Japan. After shining light on the dimensions defined by Hofstede, those peculiarities of the Japanese culture that are of special importance when doing business with the nation, with an emphasis on major concepts of thinking and acting, as well as everyday behavioral tips, will be presented.