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BREAKING INTO THE MUSIC BUSINESS AS A LOCAL INDIE ARTIST speaks to developing and experienced music artists in an easily digestible three part format. From a virtual over-the-shoulder vantage point, readers gain insight on a wide range of music career development topics including, DEVELOPING A MARKETABLE ACT, FINDING YOUR MARKET, PRICING YOUR PERFORMANCES, LOCAL ENTERTAINMENT DISTRICTS, LOCAL ARTS AND TOURISM, SOCIAL MEDIA, DEVELOPING YOUR IMAGE AND BRAND and much more. WHAT'S INSIDE THIS BOOK! Section One: The Developing Local Indie Music Artist Section Two: Laying The Foundation For An Indie Music Career Section Three: Developing A Marketable Act AUTHOR QUOTE: As a musician and musician's advocate I know first-hand, life for the indie music artist isn't for the faint of heart. I've always been a firm believer in sharing knowledge, and very passionate when it comes to the woes and concerns of those who view music as a career objective. These are the very reasons I decided to develop the series. -Maurice Johnson - Musician / Author / Motivationalist"
The world is full of countless musicians, singers and emerging talent who desire to pursue a music career, but don't know where or how to begin. BREAKING INTO THE MUSIC BUSINESS AS A LOCAL INDIE ARTIST quickly places you in an immersive experience within your local music economy as you gain knowledge, confidence and self-empowerment. BREAKING INTO THE MUSIC BUSINESS AS A LOCAL INDIE ARTIST speaks to developing and experienced music artists in an easily digestible three part format. From a virtual over-the-shoulder vantage point, readers gain insight on a wide range of music career development topics including, DEVELOPING A MARKETABLE ACT, FINDING YOUR MARKET, PRICING YOUR PERFORMANCES, LOCAL ENTERTAINMENT DISTRICTS, LOCAL ARTS AND TOURISM, SOCIAL MEDIA, DEVELOPING YOUR IMAGE AND BRAND and much more. WHAT'S INSIDE THIS BOOK! Section One: Pricing Your Performances Working With Prospects and Clients Section Three: Taking Your Act to the Stage AUTHOR QUOTE: As a musician and musician's advocate, I know first-hand that life for the indie music artist isn't for the faint of heart. I've always been a firm believer in sharing knowledge, and very passionate when it comes to the woes and concerns of those who view music as a career objective. These are the very reasons I decided to develop the series. -Maurice Johnson - Musician / Author / Motivationalist"
The world is full of countless musicians, singers and emerging talent who desire to pursue a music career, but don't know where or how to begin. BREAKING INTO THE MUSIC BUSINESS AS A LOCAL INDIE ARTIST quickly places you in an immersive experience within your local music economy as you gain knowledge, confidence and self-empowerment. BREAKING INTO THE MUSIC BUSINESS AS A LOCAL INDIE ARTIST speaks to developing and experienced music artists in an easily digestible three part format. From a virtual over-the-shoulder vantage point, readers gain insight on a wide range of music career development topics including, DEVELOPING A MARKETABLE ACT, FINDING YOUR MARKET, PRICING YOUR PERFORMANCES, LOCAL ENTERTAINMENT DISTRICTS, LOCAL ARTS AND TOURISM, SOCIAL MEDIA, DEVELOPING YOUR IMAGE AND BRAND and much more. WHAT'S INSIDE THIS BOOK! * Section One: Pricing Your Performances * Working With Prospects and Clients * Section Three: Taking Your Act to the Stage
"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
"Matt has always offered great insight when it comes to artist development. We've had many long conversations about what the right move is for many of my acts." - Nick Storch, The Agency Group Matt understands it all. My work experiences with him have shown me that he has intricate knowledge of how every aspect of music business works and is intertwined together. With that knowledge and creative thinking he has made every event with my artists a great one that has allowed the event to maximize both the artist experience and more importantly the fan experience. - Dalton Sim, Nettwerk Management If you create music, or work with artists who do, theres a way to expose your talent and give yourself a chance. In this common sense guide, industry veteran Matthew Walt explains how anyone with a voice and passion can break into the business. The music industry is bursting with opportunities for talent. This is due, in part, to new technologies to cultivate and expose your craft. As a result, an independent movement is burgeoning, and the number of artists making a living in the business has grown. Whats more, alongside the artists, their agents and managers, and those that fill traditional roles, there are bloggers, computer programmers, andbest of allfans who are driving the industrys future. This shifts power from the privileged to the masses. Realistically, this shift favors the creative and independentbut business savvymusician. Drawing on his experiences from the trenches, Matthew presents the nuts and bolts of breaking into the industry, from understanding the business realistically and building your business with practical considerations to presenting yourself and finding your it factor. In a straightforward yet very passionate way, Matthew takes you from dreaming big to taking chances until your moment finally arrives. Your reality check is between these covers.
In the ever-evolving landscape of the music industry, there has never been a more exciting time to be an independent artist. With the rise of digital platforms, social media, and direct-to-fan relationships, artists are more empowered than ever to forge their own paths. "The Indie Artist's Guide: Navigating the Music Industry Without a Label" by Corey "Joka Beatz" Dixon is a comprehensive and practical guide tailored to the needs of today's independent musicians. Leveraging Dixon's extensive experience as a successful indie artist, this book demystifies the music industry and provides valuable insights and actionable strategies to help artists thrive independently. The guide takes you on a journey through the vital aspects of launching and sustaining a career in music, including understanding the music industry's structure, crafting your art and brand, building an online presence, recording and production techniques, promoting and distributing your music, gigging and touring, and managing the business side of your career. The book also features in-depth case studies of successful indie artists, providing real-world examples of how they've navigated their careers. From Chance the Rapper's unique use of streaming platforms to Amanda Palmer's record-breaking crowdfunding campaign, these stories illuminate the diverse paths to success in the industry. Whether you're an aspiring musician just starting out, a semi-professional looking to make the leap to full-time artist, or a seasoned industry professional seeking to understand the indie landscape, this guide offers practical, actionable advice. It empowers artists with the knowledge and tools they need to control their careers, maximize their creative potential, and make their mark on the music world. Through this guide, Dixon invites you to embrace the journey of being an indie artist. It's not always an easy path, but it's one filled with creativity, freedom, and endless possibilities. Let "The Indie Artist's Guide" be your companion on this exciting journey.
How do you shift your music into a career?! Very simple. By reading this book. This book gives self releasing artists insights and advice on how to turn their part-time music career into a full time career. This book takes on various case studies from mainstream artists, personal observations, and research from other music business writers and simplifies these into basic instructions on how to do music for a full time. The goal of these books is to gain more knowledge, but eventually pursue what artists love to do, which is make MUSIC.
Famous pop stars and rappers from Jay-Z and Rick Ross to Rihanna and Christina Aguilera are believed by many to be a part of the infamous Illuminati secret society. These stars allegedly use Illuminati and satanic symbolism in their music videos and on their clothes that goes unnoticed by those not “in the know.” Since these stars appear in our livings rooms on family friendly mainstream shows like Good Morning America, Ellen, and dozens of others—and are loved by virtually all the kids—they couldn’t possibly have anything to do with the infamous Illuminati or anything “satanic,” could they? Some famous musicians have even publicly denounced the Illuminati in interviews or songs. Illuminati in the Music Industry takes a close look at some of today’s hottest stars and decodes the secret symbols, song lyrics, and separates the facts from the fiction in this fascinating topic. You may never see your favorite musicians the same way ever again. Includes 50 photographs. Discover why so many artists are promoting the Illuminati as the secret to success. Why an aspiring rapper in Virginia shot his friend as an “Illuminati sacrifice” hoping it would help him become rich and famous. How and why the founder of BET Black Entertainment Television became the first African American billionaire. Why popular female pop stars like Rihanna, Christina Aguilera, Kesha and others are promoting Satanism as cool, something that was once only seen in heavy metal and rock and roll bands. Some musicians like Korn’s singer Jonathan Davis, rapper MC Hammer, Megadeth’s frontman Dave Mustaine, and others have all denounced the Illuminati and artists promoting them. Les Claypool, singer of Primus wrote a song about the Bohemian Grove. Muse singer Matt Bellamy recants his belief that 9/11 was an inside job after getting a taste of mainstream success with his album, The Resistance. Bono said he attended an Illuminati meeting with other celebrities. Was he joking or serious? Why rap and hip hop is filled with Illuminati puppets and wannabes more than other genres of music. Includes detailed profiles on dozens of artists who are suspected of being affiliated with the Illuminati and highlights the handful of musicians who have denounced the secret society and their puppets. Learn about media effects, the power of celebrity, what the externalization of the hierarchy means and how you can break free from the mental enslavement of mainstream media and music. By the author of The Illuminati: Facts & Fiction
Now Magazine: “Top 5 Music Business Books” Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.
"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." —Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to: Build a grass-roots fan base—and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn’t know existed and reach your crowdfunding goals Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.