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A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.
Praise for Break Down Your Money "Tracy Byrnes writes like she speaks on FOX-clearly, passionately, and yes, lovingly. She is that rare expert who helps enrich your portfolio and your soul. You can do both, and Tracy shows you how. Others talk about what your goals should be. For the first time, finally, someone who shows you how to reach them in finances, and in life." —Neil Cavuto, FOX News Channel, FOX Business Network "Break Down Your Money is unique-smart, wisecracking market insights. You'll learn and laugh, a lot." —Dan Colarusso, Managing Editor, Conde Nast Portfolio.com "Tracy Byrnes is truly one of the best at helping investors get a grip on their finances. In Break Down Your Money, she delivers on that promise so eloquently-with the kind of bite-size information and entertaining flair that makes her a TV standout. This is one money book you won't want to put down." —Jennifer Openshaw, author, The Millionaire Zone, host of ABC Radio's Winning Advice "Being in the financial business, I have read plenty of books about the markets, and would never use the word 'fun' to describe any of them. Until now. Tracy paints a colorful picture of the markets. Her book is an entertaining, well-informed, fun read for the expert and the novice alike." —Steven Grasso, Floor Governor at the NYSE, Managing Director, Stuart Frankel & Co. "Tracy offers a comprehensive walk through the basics of finance in an easy-to-understand manner. A great read!" —Todd Harrison, founder and CEO, Minyanville Publishing and Multimedia, LLC "As a money manager, university professor, financial writer, and frequent media guest, I am constantly challenged with the objective of explaining complex concepts to an audience that is trained to focus on sound bites and instant messages. You have to boil down these complex concepts to a quick and digestible form accented by down-to-earth language and humor when necessary. Tracy Byrnes has accomplished these goals in Break Down Your Money and, in the process, makes learning about financial and money management more enjoyable to the reader. I wholeheartedly recommend Break Down Your Money to readers of all ages and investment skill levels." —Scott R. Rothbort, founder and President, LakeView Asset Management, LLC, Professor of Finance, Stillman School of Business, Seton Hall University, founder and Manager, TheFinanceProfessor.com "Tracy has a unique knack of explaining the market to folks who are not 'in the market.' It is really a wonderful gift. A must-read for anyone wanting to invest and who is too overwhelmed to dive in." —John Layfield, CEO, Layfield Energy, and, as WWE wrestler John "Bradshaw" Layfield, the longest reigning World Champion in SmackDown history
The tale that follows is not another clichéd collection of rock'n'roll debaucheries (sorry) nor is it another tired fable of triumph over adversity (you're welcome).It's the story of a half-deaf kid from a tiny, remote village in South Wales who was hailed as a genius by the UK's biggest radio station and headhunted by major record labels, only for the music industry to collapse. It crashed hard, taking with it an entire generation of talented artists who would never now get their shot. CNN called it &‘music's lost decade'.Along the way, there are goodies, baddies, gun-toting label execs, life-saving surgeons, therapy, true love, loyalty, hope, breakdowns, suicidal managers, betrayal, drummers and way too many hangovers. James Kennedy shows that the best lessons are to be learned from good losers. It really is all about the journey.Part memoir, part exposé of the music world's murky underbelly, Noise Damage is emotional, painfully honest, funny, informative and ridiculous. It's also a celebration of the life-changing magic of music.
Joseph Nechvatal's Immersion Into Noise investigates multiple aspects of cultural noise by applying our audio understanding of noise to the visual, architectual and cognative domains. The author takes the reader through phenomenal aspects of the art of noise into algorithmic and network contexts, beginning in the Abside of the Grotte de Lascaux. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

Hearings

United States. Congress. House. Committee on Science and Astronautics

Published: 1967

Total Pages: 1252


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Pratt & Whitney was at one time the dominant player in commercial aircraft engines, only to lose market leadership to GE and CFM International over the past two decades. After an extended 20 year period of research and development on a new architecture that proved fruitful, P&W is poised for a market share rebound through the introduction of innovative, game changing technology.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.