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Originally published: Cambridge, Mass.: Harvard University Press, 1957.
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts
This fascinating book—part ethnography, part memoir—traces Japan’s vibrant café society over one hundred and thirty years. Merry White traces Japan’s coffee craze from the turn of the twentieth century, when Japan helped to launch the Brazilian coffee industry, to the present day, as uniquely Japanese ways with coffee surface in Europe and America. White’s book takes up themes as diverse as gender, privacy, perfectionism, and urbanism. She shows how coffee and coffee spaces have been central to the formation of Japanese notions about the uses of public space, social change, modernity, and pleasure. White describes how the café in Japan, from its start in 1888, has been a place to encounter new ideas and experiments in thought, behavior, sexuality , dress, and taste. It is where a person can be socially, artistically, or philosophically engaged or politically vocal. It is also, importantly, an urban oasis, where one can be private in public.
To go “beyond” the work of a leading intellectual is rarely an unambiguous tribute. However, when Gideon Toury founded Descriptive Translation Studies as a research-based discipline, he laid down precisely that intellectual challenge: not just to describe translation, but to explain it through reference to wider relations. That call offers at once a common base, an open and multidirectional ambition, and many good reasons for unambiguous tribute. The authors brought together in this volume include key players in Translation Studies who have responded to Toury’s challenge in one way or another. Their diverse contributions address issues such as the sociology of translators, contemporary changes in intercultural relations, the fundamental problem of defining translations, the nature of explanation, and case studies including pseudotranslation in Renaissance Italy, Sherlock Holmes in Turkey, and the coffee-and-sugar economy in Brazil. All acknowledge Translation Studies as a research-based space for conceptual coherence and creativity; all seek to explain as well as describe. In this sense, we believe that Toury’s call has been answered beyond expectations.
Insight Guides, the world's largest visual travel guide series, in association with Discovery Channel, the world's premier source of nonfiction entertainment, provides more insight than ever. From the most popular resort cities to the most exotic villages, Insight Guides capture the unique character of each culture with an insider's perspective. Inside every Insight Guide you'll find:.Evocative, full-colour photography on every page.Cross-referenced, full-colour maps throughout.A brief introduction including a historical timeline .Lively, essays by local writers on the culture, history, and people.Expert evaluations on the sights really worth seeing.Special features spotlighting particular topics of interest.A comprehensive Travel Tips section with listings of the best restaurants, hotels, and attractions, as well as practical information on getting around and advice for travel with children
Each volume contains film stills, set photography, quotes from the cast and the filmmakers, Introductions, copies of handwritten notes by Adam Driver (Charlie) and Scarlett Johansson (pink) giving their perspectives on who the other character is. In envelopes adhered to front paste-downs of each other's volumes.
A fabled country with a reputation for danger, romance and intrigue, Brazil has transformed itself in the past decade. This title, written by the go-to journalist on Brazil, intimately portrays a country of contradictions, a country of passion and above all a country of immense power.
Brazil has one of the most elaborate social security systems in Latin America. This study follows the progressive evolution of social insurance policy from 1889 to 1979, through four alternating periods of democratic and authoritarian governments: oligarchic democracy, organic authoritarianism, populist democracy, and bureaucratic authoritarianism.