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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.
Realists have long argued that the international system must be based on hard calculations of power and interest. But in recent years, religion's role on the international scene has grown. The Influence of Faith examines religion as a growing factor in world politics and U.S. foreign policy. Particular attention is placed on the American reaction to the persecution of Christians and Jews overseas, as well as the role of faith-based groups such as missionary and relief organizations in the formulation and implementation of U.S. policy. The Influence of Faith considers these timely issues from diverse points of view, offering broad historical analysis as well as concrete examples taken from current affairs.
'The healing has begun. It began when you picked up this book. The goal of these offerings is to assist the children of the earth in the redevelopment of their minds, bodies and spirits . . . Buried deep in the earth are precious diamonds. In order to get to them, however, we must dig and dig deep.' In ACTS OF FAITH, life coach Iyanla Vanzant offers a inspirational passage for each day of the year, particularly aimed at people of colour. Vanzant considers that there are four basic areas that create stress and imbalance for people: our relationship with ourselves, our relationship with the world, our relationship with each other and our relationship with money. This book addresses all four issues in turn thus providing a meditative and uplifting guide to living successfully.
The Book of Faith: 100 stories of faith from ordinary people like you and me, is a book of testimonials that chronicles real stories of ordinary people who had to step out on faith when it was all they had left. Award-winning news journalist and preacher N.D. Cole is the world's first to personally interview, photograph, and write the testimonials of 100 ordinary people from across the nation and abroad, who had to step out on faith when it was all they had left. The Book of Faith was written to be a modern version of Hebrews Chapter 11 in the Bible, commonly known as the Hall of Faith. Hebrews 11 profiles the stories of great people of faith, such as Abraham and Noah, who overcame life obstacles and various challenges. The Book of Faith profiles regular people in today's time, who just like Abraham and Noah, stepped out on faith and trusted God although they didn't know how things would work out. Hebrews 12:1 declares, "we are surrounded by a "great cloud of witnesses." The Book of Faith empowers readers with the "great cloud of witnesses" that surrounds them and serves as a resource of faith, hope, encouragement, and proof that you can overcome any and all obstacles in your life by exercising faith in God.
A fascinating overview of Buddhism, Christianity, Hinduism, Islam, and Judaism that emphasizes shared values and tolerance. Illustrations.
Through research and "faith-life" stories, readers are encouraged to view growing in faith as a life-long process. Addresses key questions in an adult's faith life such as doubt, stages of growth, and more.
The author of The House That Roone Built expands on his popular article for Fortune on "God and Business" to describe what it means to perform at the highest moral and ethical standards while fulfilling the goals and needs of the business world, and examines how this new emphasis on values can promote corporate success. Reprint. 10,000 first printing.
Looking at both historical and contemporary contexts, the author argues that religion has played a major role in suppressing scientific pursuit.