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In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Marketing is a mystery for most business owners - but it doesn't have to be. In this book, I'll show you the exact steps that I used to build a million-dollar business, from scratch, in a highly competitive industry. And more importantly, I'll show you how to do the same. Marketing is the key to growing your business, and by the time you're done with this book, you'll have your roadmap for success.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
This book on wind turbine aerodynamics is the first book in a series of books on wind power by the author. The books are an attempt to present a simplified explanation of wind power technology without sacrificing an in-depth understanding of the subject matter.
A lot can happen over a cup of coffee! Perhaps, the winters are creating a temptation for coffee lovers and as the weather seems to bring down the temperatures, we believe a cup of coffee can surely bring the much needed warmth. As we approach the end of the year, it also is evident that things may seem to settle down a little bit. Authors are busy completing their projects and plan to market their self-published works! In this issue, we have listed the practical ways Self Published authors can market their books! Also, in this issue, we have covered a list of platforms you can include for creating, publishing, and marketing your next AUDIOBOOK! Without much delays, we would like to share with you all that Storizen Magazine October 2020 Issue is LIVE NOW! Do read, comment, share, and don't forget to subscribe!
This book is full of examples of what designers can do once they learn the basics. This book presents an overview of the structural design process for designers with limited backgrounds in engineering analysis and mathematics. Included is information on structural systems and materials, the development of the general form and basic elements of a specific system, and construction plans and details. Included are examples of eleven different structural systems, each with an explanation of the design and a sample set of construction plans and details.
Uses a simple and practical approach to cover typical components and design of ordinary, uncomplicated systems for building lighting basics. Both natural lighting and electrical lighting are included and both the Commission Internationale d'Eclairage and IESNA methods are introduced for daylighting calculations. An expanded version of the point method is shown that covers all orientations instead of only orthogonal relationships. Along with terms and fixtures commonly used in the profession, each chapter includes numerous examples, ending with exercises and study questions that enable readers to better understand the material.