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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
If you've ever been interested in beekeeping, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners is the perfect resource for you. This comprehensive guide covers everything you need to know to get started, from the basics of beekeeping to advanced techniques for managing your hives. Starting with the equipment you'll need, the book takes you through the process of setting up and managing your hive, including the types of bees available and the importance of location, forage, and weather conditions. You'll learn about hive management techniques, including swarm prevention, honey extraction, and how to maintain the health of your bees. The book also delves into the fascinating topic of honey production, discussing the different types of honey and the factors that impact its flavor and quality. You'll also learn about other bee products, such as beeswax, royal jelly, and propolis. In addition, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners covers common diseases and pests that can affect your bees, and how to prevent and treat them. The book also explores the role of genetics in beekeeping and the importance of bee breeding programs. The later chapters of the book focus on the future of beekeeping, including the impact of climate change and technology on the industry. By staying informed and flexible, you can adapt to changing conditions and thrive as a beekeeper. With easy-to-follow instructions and helpful tips and tricks, The Ultimate Guide to Beekeeping: Tips and Tricks for Beginners is the perfect resource for anyone interested in beekeeping. Whether you're a seasoned pro or just starting out, this book is a must-have for anyone who wants to succeed in the fascinating world of beekeeping.
This book is a comprehensive guide to setting up, running and growing a successful private therapy practice that resonates with your values and professional goals. Guiding you through every detail, from making the initial decision to set up your own private therapy practice to scaling your practice, this guide will support you in overcoming the common challenges you may encounter. It is filled with practical exercises, templates and checklists, including business planning actions at the end of each chapter so you can craft your first business plan. Ensuring you have a solid foundation and can shape a private therapy practice that meets your financial and personal needs while reflecting the passion that led you to your profession. A motivational and inspiring read for therapists, psychotherapists, coaches, and counselors. Get ready to turn your dream into reality and create something profoundly impactful and uniquely yours.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.