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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.
For the better part of 30 years, liberal bias has dominated mainstream media. But author and political journalist Brian Anderson reveals in his new book that the era of liberal dominance is going the way of the dodo bird.
“It is not only the cause, but our manner of conducting it, that will establish character.” —John Dickinson, 1773 A nation at war and widespread mistrust of the mil­itary. A financial crash and an endless economic crisis. A Congress so divided it barely functioned. Bitter partisan disputes over everything from taxa­tion and the distribution of wealth to the role of banks and corporations in society. Welcome to the world of the Founding Fathers. According to most narratives of the American Revolution, the founders were united in their quest for independence and steadfast in their efforts to create a stable, effective government. But the birth of our republic was far more complicated than many realize. The Revolution was nearly derailed by extremists who wanted to do too much, too quickly and who refused to rest until they had remade American society. If not for a small circle of conservatives who kept radicalism in check and promoted capitalism, a strong military, and the preservation of tradition, our country would be vastly different today. In the first book to chronicle the critical role these men played in securing our freedom, David Lefer provides an insightful and gripping account of the birth of modern American conservatism and its impact on the earliest days of our nation. Among these founding conservatives were men like John Dickinson, who joined George Washington’s troops in a battle against the British on July 4, 1776, and that same week drafted the Articles of Confederation; James Wilson, a staunch free-market capitalist who defended his home against a mob of radicals demanding price controls and in the process averted a bloody American equivalent to Bastille Day; Silas Deane, who mixed patriotism with profit seeking while petitioning France to aid America; and Robert Morris, who financed the American Revolution and founded the first bank and the first modern multinational corporation in the United States. Drawing on years of archival research, Lefer shows how these and other determined founders cham­pioned American freedom while staying faithful to their ideals. In the process, they not only helped defeat the British but also laid the groundwork for American capitalism to thrive. The Founding Conservatives is an intellectual adven­ture story, full of gunfights and big ideas. It is also an extraordinary reminder of the punishing battles our predecessors fought to create and maintain the free and prosperous nation we know today.
Buried in many people and operating largely outside the realm of conscious thought are forces inclining us toward liberal or conservative political convictions. Our biology predisposes us to see and understand the world in different ways, not always reason and the careful consideration of facts. These predispositions are in turn responsible for a significant portion of the political and ideological conflict that marks human history. With verve and wit, renowned social scientists John Hibbing, Kevin Smith, and John Alford—pioneers in the field of biopolitics—present overwhelming evidence that people differ politically not just because they grew up in different cultures or were presented with different information. Despite the oft-heard longing for consensus, unity, and peace, the universal rift between conservatives and liberals endures because people have diverse psychological, physiological, and genetic traits. These biological differences influence much of what makes people who they are, including their orientations to politics. Political disputes typically spring from the assumption that those who do not agree with us are shallow, misguided, uninformed, and ignorant. Predisposed suggests instead that political opponents simply experience, process, and respond to the world differently. It follows, then, that the key to getting along politically is not the ability of one side to persuade the other side to see the error of its ways but rather the ability of each side to see that the other is different, not just politically, but physically. Predisposed will change the way you think about politics and partisan conflict. As a bonus, the book includes a "Left/Right 20 Questions" game to test whether your predispositions lean liberal or conservative.
A magisterial intellectual history of the last century of American conservatism When most people think of the history of modern conservatism, they think of Ronald Reagan. Yet this narrow view leaves many to question: How did Donald Trump win the presidency? And what is the future of the Republican Party? In The Right, Matthew Continetti gives a sweeping account of movement conservatism’s evolution, from the Progressive Era through the present. He tells the story of how conservatism began as networks of intellectuals, developing and institutionalizing a vision that grew over time, until they began to buckle under new pressures, resembling national populist movements. Drawing out the tensions between the desire for mainstream acceptance and the pull of extremism, Continetti argues that the more one studies conservatism’s past, the more one becomes convinced of its future. Deeply researched and brilliantly told, The Right is essential reading for anyone looking to understand American conservatism.
The history of the Conservative party has, extraordinarily, rarely been written in a single volume for the general reader. There are academic multi-volume accounts and a multitude of smaller books with limited historical scope. But now, Robin Harris, Margaret Thatcher's speechwriter and party insider, has produced this authoritative but lively history book which tells the whole story and fills a gaping hole in Britain's historiographical record. Taking as his starting point the larger than life personalities of the Conservative Party's leaders and prime ministers since its inception, Robin Harris's book also analyses the interconnected themes and issues which have dominated Conservative politics over the years. The careers of Peel, Disraeli, Salisbury, Baldwin, Chamberlain, Churchill, Eden, Macmillan, Heath, Thatcher, Major, Hague and Cameron together amount to an alternative history of Britain since the early nineteenth century. This landmark book is essential reading for anyone with an interest in history or politics, or anyone who has ever wondered how Britain came to be the nation it is today.
The human spirit is at the heart of Conservatism. Conservatives have become a marginalized and misunderstood demographic in our pop-political culture. They are not as they are often portrayed: greedy, racists, sexist, homophobic and violent. Rather, they believe in equality, opportunity, accountability, freedom and independence. Harvard graduate Pillinger Choi, a first generation daughter of a Korean mother and a Jewish father, presents conservative views on social, fiscal and foreign policy issues from a modest and compassionate perspective. Bleeding Heart Conservatives will invigorate jaded conservatives, closet conservatives, and conservatives-turned-libertarian/independent, as well as enlighten curious apoliticals and liberals.
Following up his 10 Books That Screwed Up the World, author Benjamin Wiker brings you 10 Books Every Conservative Must Read: Plus Four Not to Miss and One Impostor. Offering a guide to some of the most important literary works of our time, Wiker turns his discerning eye from the great texts that have done so much damage to Western Civilization to the great texts that could help rebuild it. 10 Books Every Conservative Must Read features a range of works from classics such as Democracy in America and The Federalist and Anti-Federalist Papers, to more "pop" classics like Sense and Sensibility and The Tempest. Through these works, Wiker reveals some of the most important lessons for our time as well as the true meaning of conservatism. Written with an educational purpose and witty tone, this is a must-read for conservatives, Republicans, and booklovers everywhere!
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.