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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM. The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Unlock the secrets to financial freedom with "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom." This essential guide, penned by the renowned digital entrepreneur Odebiyi Kayode Remi, offers a transformative approach to turning your digital presence into a consistent income stream. Designed for both beginners and seasoned entrepreneurs, this book provides a clear, actionable roadmap to generating wealth online. You'll discover a plethora of proven strategies and practical tips, each meticulously crafted to help you navigate the dynamic world of digital income generation. Inside, you'll learn how to: 1. Identify Profitable Niches: Discover how to find and select niches that promise high returns and long-term growth. 2. Create High-Demand Content: Master the art of crafting content that attracts and retains your target audience. 3. Leverage Digital Platforms: Utilize social media, blogs, and other digital platforms to expand your reach and boost your income. 4. Diversify Income Streams: Explore various methods such as affiliate marketing, e-commerce, freelancing, and digital products to ensure a steady flow of revenue. 5. Scale Your Ventures: Learn techniques to grow and sustain your online businesses, maximizing profitability and efficiency. Odebiyi’s step-by-step guidance ensures that even complex concepts are made accessible. The book is filled with real-life case studies, detailed tutorials, and insightful advice, providing you with everything you need to start and scale your online income streams successfully. With "The Ultimate Guide to Online Wealth," you're not just reading another book; you're embarking on a journey toward financial independence. This guide empowers you to take control of your financial future, offering the tools and confidence needed to transform your digital presence into a powerful money-making machine. Don't wait to start your journey to financial freedom. Dive into "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom" and begin transforming your digital aspirations into reality today. embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author at the email address provided.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Unlock Your Entrepreneurial Potential with **The Ultimate Guide to Starting a Print On Demand T-Shirt Business**! Are you ready to dive into the world of e-commerce and build a thriving t-shirt business from scratch? Look no further! This comprehensive eBook is your essential roadmap to mastering the art and science of Print On Demand (POD) tailored explicitly for the booming fitness apparel market. ### What’s Inside? #### **Chapter 1. Introduction to Print On Demand (POD)** Discover the fundamentals of the POD model, and why it’s an ideal choice for launching a t-shirt business. Unveil the secrets behind the low-risk, high-reward potentials of the t-shirt industry. #### **Chapter 2. Choosing Your Niche** The riches are in the niches! Learn how to conduct market research, identify profitable niche markets, and gain insights from successful case studies of t-shirt brands that have nailed their niche. #### **Chapter 3. Drilling Down Micro-Niches** Go deeper into micro-niches to find your Unique Selling Proposition (USP). Stand out from the competition by mastering the art of narrowing down your focus to cater to specific, highly-targeted groups. #### **Chapter 4. T-shirt Designs for Fitness Enthusiasts** Tap into the lucrative fitness market! Understand preferences, gather design inspiration, and create custom artwork that speaks to fitness enthusiasts. #### **Chapter 5. Market Research for Fitness T-shirt Lines** Stay ahead with thorough market research. Analyze trends, study the competition, conduct surveys, and interpret data to make informed design decisions. #### **Chapter 6. Setting Up Your POD Business** From choosing a POD platform to pricing strategies and legal considerations, this chapter will set you on the path to a seamless business setup. #### **Chapter 7. Creating Compelling T-shirt Designs** Master design software and tools, explore color theory, impactful typography, and ensure your print files meet the highest quality standards. #### **Chapter 8. Branding Your POD Fitness T-shirt Business** Create a memorable brand identity with a compelling logo and cohesive style guide. Learn techniques to build and maintain brand loyalty. #### **Chapter 9. Launch Strategies** Execute a perfect launch by leveraging pre-launch marketing, social media buzz, influencer partnerships, and strategic launch day activities. #### **Chapter 10. Marketing and Promotion** Harness the power of social media, email marketing, PPC advertising, and SEO to drive traffic and sales. #### **Chapter 11. Engaging with Your Audience** Foster a vibrant community, respond to customer feedback, and leverage user-generated content to build strong relationships with your audience. #### **Chapter 12. Managing Your POD Operations** Streamline your operations, integrate with POD suppliers, manage orders, and handle returns with ease. #### **Chapter 13. Scaling Your Business** Expand your product line, enter new markets, automate processes, and build a team to take your business to new heights. #### **Chapter 14. Trends and Innovations in POD** Stay ahead of the curve with insights into sustainability, new printing technologies, and the latest trends in customization and personalization. #### **Chapter 15. Real-Life Success Stories** Be inspired by interviews with successful POD entrepreneurs, learn from their experiences, and discover the future outlook and opportunities in the POD industry. Transform your passion for t-shirts into a profitable business venture. Get your copy of **The Ultimate Guide to Starting a Print On Demand T-Shirt Business** today and start your journey to entrepreneurial success!
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.