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Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
A look into game theory, framing and the game-play psychology of modern sales and marketing.Brain sells is about a unique approach to communication and relationship management.Certain language directs a brain, it makes certain movies in our mind and gives us our frame-of-mind.Discover the skills, set a winning frame for your client and brain-sell.
An inspiration to a generation of entrepreneurs, Subroto Bagchi considers himself a career salesman, of products, services and ideas. In his new book, Sell, Bagchi presents the concepts of selling and salesmanship from his unique perspective. Through stories and anecdotes drawn from his repertoire of experiences, extensive reading and the careers of ace professionals he has encountered in his life, Bagchi touches on each stage of the traditional selling process and elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art ? and sometimes even wizardry. Dip into this book to get insights into: ? How knowing about the life-cycle of the coho salmon will help you prospect better; ? Distinguishing real customers with purchasing power from time-wasters who will merely give you the runaround; ? How creating a playbook well in advance can guarantee you a sale; ? The transformational effect of believing in the value of your product and how you can bring your customer around to share your vision; ? Why the power of persuasion ranks higher than the power to convince, and why persistence tends to become meaningless after a point. Marked by Bagchi?s characteristic wisdom and practicality, Sell is a rich, illuminating and contemporary treatise on salesmanship that dispels a narrow view of the act of selling and redefines it as a skill every professional needs to succeed in their career.
With the help of this book, anyone can become a 'Sales Genius'. The material is based on the acclaimed book by Tony Buzan and Richard Israel, Brain Sell, which showed how to apply modern research on brain functioning to the practice of selling.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Selling is the art of persuasion at its finest. It’s a way to willingly influence others’ behavior, to develop relationships, to build credibility, and to let the world know what you have to offer. Selling may be the single most important skill in human life. Whether you are a businessperson, a teacher, a prophet, or a parent, to get your point across, you have to sell. In Sell to Excel, author Asif Zaidi shows you how to sell to help people enhance their lives and resolve their problems. It draws on Zaidi’s successful sales career and extensive experience as a sales leader, and it discusses both the basics and the art of personal selling. This guide covers everything from helping buyers buy, to handling objections, negotiating, storytelling, and practicing active listening. A result of five years of rigorous study in neuroscience, communication, and psychology along with a lifetime in business, Sell to Excel offers advice and tips to put you at a strategic advantage in any personal selling situation in business or in life.
Each book also contains one folded 18"x36" poster with illustrations by Xplane.
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.