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​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
In more recent times, the essence of the gatekeeper's role has moved to the 'boundary spanner' - a systems thinker who understands the specific needs and interests of the organization and whose greatest asset is their ability to move across and through the formal and informal features of the modern organization. There are many types of boundaries associated with an organization, for example, horizontal, (function and expertise), vertical (status, hierarchy), geographic, demographic, and stakeholder. Boundaries are "the defining characteristic of organizations and, boundary roles are the link between the environment and the organization" (Aldrich & Herker, 1977) with functions crucial to the effectiveness and success of the organization. Despite being a critical success factor for an organization, beginning in the 1970s, the term - 'boundary spanning' has had an intermittent research history: there has been no systematic body of research that has evolved over time. This book aims to invigorate, excite, and expand the literature on boundary spanning in a diverse range of disciplines such as sociology, organizational psychology, management, medicine, defence, health, social work, and community services. The book serves as the first collection of reviews on boundary spanning in organizations.
PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaking book, packed with practical examples and based on solid research, shows us how to get started." -- Marc Noel, Chairman, Noël Group LLC "In this deeply insightful look at the demands on 21st-century leaders, Ernst and Chrobot-Mason outline six boundary spanning leadership practices derived from case studies and research with thousands of participating managers. This work is bound to be one of the mostimportant management books of the decade." -- David A. Thomas, Ph.D., H. Naylor Fitzhugh Professor ofBusiness Administration at Harvard Business School "Few books capture the needs and narrative of today's business and so elegantly lay out a plan to address its challenges. Boundary Spanning Leadership nails this . . . Consume it and play your role!" -- Andy Stefanovich, Chief Curator and Provocateur, Prophet "Boundary Spanning Leadership draws on rigorous global research and real-world experience to help leaders move into new frontiers where they can find answers and practices for creating success." -- Jack Stahl, former CEO, Revlon, and President /COO, Coca-Cola "The future will be punctuated by new spans across old boundaries. This book shows you how to improve your span ability." -- Bob Johansen, Ph.D., Distinguished Fellow, Institute for the Future, and bestselling author ofGet There Early and Leaders Make the Future Catalyze collaboration, drive innovation, transform your organization--with Boundary Spanning Leadership you can put it ALL together! We live in a world of vast collaborative potential. Yet all too often, powerful boundaries create barriers that can splinter groups. And this can lead to uninspiring results. To transform borders into frontiers in today's global, multistakeholder organizations, you needBoundary Spanning Leadership. Powered by a decade of global research and practice by the top-ranked Center for Creative Leadership (CCL), this book takes you from rural towns in the United States to Hong Kong's skyline and from a modernizing South Africa to the bustling streets of India, showing you how to build bridges across boundaries. Through compelling stories and practical tools and tactics, you’ll learn how to apply the six boundary spanning practices that occur at the nexus where groups collide, intersect, and link: Buffering defines boundaries to create safety Reflecting creates understanding of boundaries to foster respect Connecting suspends boundaries to build trust Mobilizing reframes boundaries to develop community Weaving interlaces boundaries to advance interdependence Transforming cross-cuts boundaries to enable reinvention Together, these practices combine to create what authors Chris Ernst and Donna Chrobot-Mason call the Nexus Effect. The Nexus Effect allows groups to be more agile in response to changing markets; be more flexible in devising and deploying cross-functional learning and problem-solvingcapabilities; work with partners in deeper, more open relationships; empower virtual teams; and create a welcoming, diverse, and inclusive organization that brings out everybody's best. Boundaries exist. What matters most is how you work to bridge these divides and transform your organization's wide-ranging talents and knowledge to deliver value. With Boundary Spanning Leadership, the possibilities are limitless. For more about the book and free resources, visit www.spanboundaries.com.
Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment, to innovate, to improve performance and to collaborate in an effective manner, especially in multi-organizational settings. Providing an assessment of factors influencing the work and effectiveness of boundary spanners, and discussing the impact of boundary spanners on different types of outcomes (collaboration, trust, organizational innovation), this book offers a coherent overview of the evolution of boundary spanning in an interactive governance context.
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Coping with boundaries is a persistent and potentially rewarding management challenge. Various approaches to understanding the nature of boundaries have drawn on various perspectives, however insights have yet to be drawn together in providing an understanding of boundaries that expands knowledge of management of the organization. This book provides illustrative case studies on boundaries drawn from a wide range of organizations and countries around the world. Theories of boundaries are applied and developed further and implications for the management of boundaries in organizations are outlined.
Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organi­za­tions. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effec­tive­ness • attract and retain the best salespeople • design incen­tive compensation plans • set goals • manage sales perform­ance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.