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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Keywords: Boundary Role, Boundary Spanners, Empirical Study, Boundary Spanning, Individual, Technology Champion, Inter-organizational Relationships.
Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, grade: 2,3, University of Hagen, language: English, abstract: Increasing dynamicity of global business environment necessitates the adoption of boundary spanning in order for an organization to survive global competitiveness. This essay aims to identify personal characteristics that an invidividual should bring in order to realize a successful boundary spanner in a multinational team. In the study, it was noted that the task for boundary spanners is to bridge intergroup challenges facing organizations by establishing sharing ties between different groups in order to enable the flow of knowledge, information, resources and people. The boundary spanning activities thus enables an organization to achieve a common team spirit and hence ensures efficient and effective work flow. To effectively achieve boundary spanners‘ role, an individual should possess negotiation skills, mediation skills, assimilation skills, coaching and institutional engagement skills. The person should further possess personal qualities of imagination, empathy, optimism and modesty are more likely to be successful at acquiring the skill sets required for a successful boundary spanning. Tactics for boundary spanning leadership that needs to be considered for a successful boundary spanning include: boundary suspending, boundary reframing, boundary nesting, and weaving tactic. The leadership behaviour for boundary spanning should create and maintain favourable relationships with not only the peers but also with the superiors and outsiders who provide information, political support, and resources. The leaders need to be influential to get essential resources and support from key management. They need to have good negotiation skills. The leaders should further be sensitive to changes in the external environment by analysing information concerning relevant events and changes within the external surroundings of an organization. The study noted that one of the key sources of information exchange and communication is boundary spanners, which usually find much relevance in culturally distant marketplaces. However, one of the challenges is that their performance may be hard to measure, and the process may need much time and resources. At times, the boundary spanners from opposite ends may fail to reach a consensus after long time engagements in networking, external watching, and representing.
​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment, to innovate, to improve performance and to collaborate in an effective manner, especially in multi-organizational settings. Providing an assessment of factors influencing the work and effectiveness of boundary spanners, and discussing the impact of boundary spanners on different types of outcomes (collaboration, trust, organizational innovation), this book offers a coherent overview of the evolution of boundary spanning in an interactive governance context.
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
This volume of Research on Emotions in Organizations demonstrates the ubiquitousness of emotions and effects of emotions in organizational setting - starting from what goes on in the boardroom, extending right down to the way employees at the coalface interact with their customers every day.
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
This book showcases empirical studies on workplace bullying from a range of Asian countries, including China, India, Indonesia, Israel, Japan, Jordan, Malaysia, Pakistan, Singapore, South Korea, Sri Lanka, Thailand, UAE and Vietnam, and is the first-of-its-kind single academic project documenting workplace emotional abuse in the world’s largest continent. It encompasses the ‘varieties of workplace bullying’ conceptualization in addition to category-based harassment and abusive supervision, and presents target, bystander and interventionist perspectives, along with contextualized insights into the phenomenon. The book speaks to the significance of sociocultural factors and draws on several theoretical and substantive bases including dignity, social cynicism, coping, gender, sexual orientation, job insecurity, turnover intention, affective events theory, attribution theory, regulation and policy initiatives. Covering all major regions in Asia where workplace bullying has been found to occur, namely West Asia, South Asia, Southeast Asia and East Asia, the book portrays studies which engage both positivist and postpositivist paradigms, utilize an array of methods and include a range of industrial sectors and employment contracts and all levels of the organization. While focused on Asia, the book’s insights have international relevance and are of interest to the worldwide community of researchers, practitioners and students of organizational studies, human resource management, industrial sociology, work psychology, industrial relations, labour law, corporate law, health sciences, social work and Asian studies.