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Get a taste of the complete iPod and iTunes Portable Genius with this handy, info-packed, e-book starter that gives you plenty to get up and running. Want to import your existing media files to iTunes? Create an iTunes store wish list? Get involved with Apple's new Ping social music network? Buy and download this Pocket Genius today and find colorful screenshots, savvy tips, and great shortcuts that save you time and help you enjoy your iPod and iTunes to the max.
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One of USA Today's Best Business Books of 2008-now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
Get the most from iTunes and your iPod with these hip tips Apple's iPod revolutionized the way we enjoy music. This no-nonsense guide is packed with advice and ideas to help you get everything that amazing piece of technology can offer. Learn the most efficient way to create playlists, manage your photos, find exactly what you want at the iTunes Store, download music and movies, and make your iPod as individual as you are with the expert advice in this little book. The iPod has dozens of features that most casual users miss; this book is the key to taking full advantage of your iPod and using iTunes more efficiently Loaded with tips and techniques that help you do more with your iPod; gets right to the point without wasting time on things you already know Features special icons to highlight innovative techniques and ways to save time and hassle Compact and full-color, iPod & iTunes Portable Genius helps you get the most from your iPod and iTunes.
An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. 'Sheds new light on technology's most-watched design team' Observer 'A real pleasure' GQ Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
'He tapped at his iPod, feeling within a note or two whether each random offering could provide what he was craving . . . skip, skip, skip, his temper rising, and then he felt it, just the opening chords . . . He stopped punching his iPod's face, and he leaned back on the bench and wondered, marvelled, felt the world slowly reopening to him.' Julian Donahue is obsessed with his iPod. Each song that shuffles through 'that greatest of all human inventions' triggers a memory. There are songs for the girls from when he was single; there's the one for the day he met his wife-to-be, and another for the day his son was born. But when his family falls apart, even music loses its hold on him, and he has nothing. Until one snowy night in Brooklyn, when his life's soundtrack-and life itself-starts to play again. He stumbles into a bar and sees Cait O'Dwyer, a flame-haired Irish rock singer, performing with her band, and a strange and unlikely love affair is ignited. Over the next few months, Julian and Cait's passion for music and each other is played out, though they never meet. In cryptic emails, text messages, cell-phone videos, and lyrics posted on Cait's website, they find something in their bizarre friendship that they cannot find anywhere else. Cait's star is on the rise, and Julian gently guides her along her path to fame-but always from a distance-and she responds to the one voice who understands her, more than a fan but still less than a lover. As their feelings grow more feverish, keeping a safe distance becomes impossible. What follows is a love story and a uniquely heartbreaking dark comedy about obsession and loss. The Song Is You is a closely observed tale of love in the digital age that blurs the line between the longing for intimacy and the longing for oblivion. 'Phillips . . . hits a pitch-perfect note in this heartbreakingly lyrical novel of love, loss, and the almost mystical power of music.' Booklist 'Phillips blents wiht, erudition and eccentricity.' The Times 'Prodigiously gifted . . . reminiscent of Nabokov.' The Guardian
What if we could unlock the potential in every child? As it turns out, we can. Apple's iconic cofounder Steve Jobs had a powerful vision for education: employing technology to make an enormous impact on the lives of millions of students. To realize this vision, Jobs tapped John D. Couch, a trusted engineer and executive with a passion for education. Couch believed the real purpose of education was to help children discover their unique potential and empower them to reach beyond their perceived limitations. Today, technology is increasingly integrated into every aspect of our lives, rewiring our homes, our jobs, and even our brains. Most important, it presents an opportunity to rewire education to enrich and strengthen our schools, children, and society In Rewiring Education, Couch shares the professional lessons he's learned during his 50-plus years in education and technology. He takes us behind Apple's major research study, Apple Classrooms of Tomorrow (ACOT), and its follow-up (ACOT 2), highlighting the powerful effects of the Challenge-Based Learning framework. Going beyond Apple's walls, he also introduces us to some of the most extraordinary parents, educators, and entrepreneurs from around the world who have ignored the failed promises of memorization and, instead, utilize new science-backed methods and technologies that benefit all children, from those who struggle to honor students. Rewiring Education presents a bold vision for the future of education, looking at promising emerging technologies and how we—as parents, teachers, and voters—can ensure children are provided with opportunities and access to the relevant, creative, collaborative, and challenging learning environments they need to succeed.
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others