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This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
"This publication helps to understand the connection between intellectual property (IP) and tourism. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, geographical indications and certification marks, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes". -- Page [4] of cover.
This edited volume explores the learning and innovation of Chinese firms. In particular, it examines the difficulties and obstacles affecting the technological collaboration between Chinese firms and foreign partners as well as some of the key organizational and institutional challenges of innovation facing Chinese firms. Despite enjoying rapid economic growth in previous decades, learning and innovation of Chinese firms has received relatively limited attention among management and international business scholars in the past. However, some significant changes in the Chinese institutional environment have occurred in recent years. On one hand, the Chinese central government has devised a number of policy initiatives to promote and support innovative activities in China, ranging from the ‘Mass Entrepreneurship and Innovation by All’ to the latest ‘Made in China 2025’. On the other hand, we have witnessed an increasing number of indigenous Chinese firms (e.g. Alibaba, Baidu, Tencent, Huawei and DJI) adopting business model innovation with global inputs and impacts in different business sectors, namely electronic commerce, telecommunication network equipment, social media, mobile payment and drones. In view of these recent developments, we aim to further our understanding about the learning and innovation processes of Chinese firms in this edited volume.
Intellectual property can be a powerful tool for indigenous peoples and local communities (IPLCs). Used strategically, it can help you promote your own products and services, and prevent the misappropriation of your traditional knowledge and culture. This short guide explains how, with plenty of examples of IPLCs who have made the most of their intellectual property rights.
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Agrifood systems in Asia and the Pacific can be strengthened by tapping on agrifood-tourism linkages. When tourism and agrifood systems interact, both synergies and competition appear. Agriculture and tourism compete between themselves and other sectors for land, water, labour, capital, and transport and logistics services. Cross-sectoral synergies arise when agriculture and tourism influence each other through their respective demand conditions and changes in the enabling environment. These cross-sectoral synergies can be instrumental in strengthening agrifood systems in the region and addressing interlinked crises in the post-pandemic era.Governments across Asia and the Pacific have acknowledged the potential of tapping into agrifood- tourism linkages to advance sustainable development in both urban (food tourism) and rural areas (mostly agricultural tourism), and are implementing efforts to develop this subsector.Agrifood-tourism linkages can create income-generating opportunities for farmers and tourism operators, boost employment and stimulate overall economic growth, promote the development of sustainable agrifood systems, prevent rural youth outmigration and help preserve culinary and agricultural heritage.This publication guides policymakers in the region in the preparation of a strategic plan aimed at developing agrifood tourism and the tourism food value chain as drivers of sustainable development. The successful positioning of a country or location as a culinary or agricultural tourism destination and the creation of synergies between the agriculture and tourism sectors requires a shared vision and coordination between policymakers, destination managers, tourism and agrifood businesses, chefs, farmers and other key stakeholders.
To Singapore’s immediate south, Indonesia’s Riau Islands has a population of 2 million and a land area of 8,200 sq kilometers scattered across some 2,000 islands. The better-known islands include Batam, the province’s economic motor; Bintan, the area’s cultural heartland and site of the provincial capital, Tanjungpinang; and Karimun, a ship-building hub strategically located near the Straits of Malacca. Leveraging on its proximity to Singapore, the Riau Islands—and particularly Batam—has been a key part of Indonesia’s strategy to develop its manufacturing sector since the 1990s. In addition to generating a large number of formal sector jobs and earning foreign exchange, this reorientation opened the way for a number of far-reaching political and social developments. Key among them has been: large-scale migration from other parts of the country; the secession of the Riau Islands from the larger Riau Province; and the creation of a new provincial government. Building on earlier work by the ISEAS – Yusof Ishak Institute on the SIJORI Cross-Border Region, spanning Singapore, the Malaysian state of Johor, and the Riau Islands, and a second volume looking specifically at Johor, the third volume in this series explores the key challenges facing this fledgling Indonesian province.
The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
The Sustainable Development Goals (SDGs) provide an ambitious roadmap for human progress. This brochure explains how WIPO's work supports the SDGs by enabling innovation for the economic, social and cultural development of all countries.
This report is a presentation of the work accomplished by the Organization during the year that has passed since the last meeting of the WIPO Assemblies.