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It's no secret that writing a book is one of the quickest and most effective ways to establish yourself as an authority in you field. At the same time, one of the biggest myths in publishing is that authors can easily strike it rich from a $15 paperback. While this can happen to a lucky few who hit the best-seller lists, a better path to riches is one where you build your business around your book, leveraging your author status to gain valuable media exposure, increase your earnings potential, and develop new revenue streams. This comprehensive guide shows you how you can write and produce a book and ultimately expand your business to new heights. If you have been thinking about writing a book, or you have already authored a book and want to gain even more exposure online, you will find a treasure trove of information and resources in BOOKED UP! You will learn how to: Uncover dozens of revenue-generating strategies that you can create around your book. Write a book-even if you hate to write! Choose between self-publishing and traditional publishing, depending on your unique goals. Move forward with self-publishing, if that is the path you choose. Navigate the world of traditional publishing and land a book deal. Implement powerful internet marketing strategies to gain maximum visibility online. Leverage social media sites including Facebook, Twitter and LinkedIn to build your audience and increase website traffic. An interview with a successful author follows each section in the book-authors who have built empires around one or more books. This is valuable real-world advice that you won't find anywhere else. Don't miss your chance to get BOOKED UP!
Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.
Writing a Business Book is EasyIf you¿ve ever wanted to write a book to promote your business, but could never get started? This book is for you!Publisher, author and speaker, Michelle Brubaker, reveals how to get it done in this quick start guide. From selecting great topics, developing your ideas, creating outlines, and getting down to business writing your book. Plus, how to format your book, create eye catching covers, and most importantly promoting and selling your book. These easy steps will have publishing and promoting your businessso quickly and easily you will want to write more than one!
Robert Holt, himself the successful author of four self-published books, now shares his knowledge and savvy with other would-be author-publishers in this step-by-step guide to every aspect of self-publishing. If you yearn join the ranks of such self published authors as Henry Thoreau, Upton Sinclair, Anais Nin, and George Bernard Shaw, if you've ever thought of doing it yourself, then this is the book for you. How to Publish Promote and Sell Your Own Book provides you with everything you ever wanted to know about self-publishing--and never even thought to ask.
Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself addresses writing books and self-publishing based on business best-practices. There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, interior design, even story content – based on your vision, and your goals. Plus, you can have a finished copy in months, not years. As an author with the desire of being paid for your hard work, you are in business. If you choose to self-publish, you are now in the publishing business as well. Book One Writing & Publishing as a Business explores the following topics essential to creating your manuscript: - Choosing your topic - How to generate content ideas for your book - Organizing your content so it makes sense - Researching - Creating your storyline - Finding your writing voice - Saving your work - Preventing spelling & grammar mistakes - Minding your tense - Formatting your manuscript - Adding illustrations or graphics - Creating book titles that sell - Proofreading And much more... Other books in the series... Book Two Self-Publishing for Fun and Profit in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself focuses on how to publish your content. Book Three Content Marketing Strategies That Work in the series focuses on how to market your book, yourself.
Promote your book and your message with this step-by-step book marketing action plan! Writing your book is just the beginning of the journey. Getting your masterpiece discovered by the exact people who can benefit from your knowledge and expertise, is an ongoing process that yields exponential benefits. With all the marketing strategies available online today, how do you know where to start? In 60 Steps You Can Take to Promote Your Book, you have access to simple yet effective bite-size activities that can yield massive results Think of all the people who can benefit from your book. Use that as motivation to take consistent action. Get ready to reach more readers and sell more books as you learn new strategies and apply what you learn. Embrace this opportunity to share your book and your brilliance with the world.In this 60 day book marketing action guide you'll:*Follow a step-by-step blueprint to help you promote your book.*Participate in a wide variety of exercises, that you can put to use right away!*Learn strategies that will get you in front of your ideal readers.*Discover innovative ways to transform your book into a variety of products.*Explore opportunities to connect with new audiences & leaders in your field.
Make your self-publishing business more successful. Stop doing random acts of marketing and start following a solid plan to grow your business. For many authors, marketing a book takes a lot of time and yields little or no improvement in sales. Getting your book noticed can feel like an impossible task. Sales surges can disappear as quickly as they arrive. But the result of doing nothing is even more disappointing. Caught in this cycle, most authors end up chasing after reviews, doing a few author interviews or throwing money at sporadic promotions in hopes of selling a few more books. DO NOT READ THIS BOOK IF YOU ARE NOT READY TO INVEST YOUR TIME, MONEY AND EFFORT In this book, I take fundamental marketing principles and apply them to marketing self-published books. I will walk you through building a marketing plan that maps out your own complete and actionable steps to get substantial and sustainable results for your self-publishing business. Whether you're just starting out or are an experienced author, this book is the easiest and fastest way to create a marketing plan that will boost your business growth. You will discover in this new radical book: - Why "getting your name out there" is often a losing strategy - Why short-term tactics don't produce consistent sales - How to develop your own actionable marketing plan - How to position your books for maximum discoverability - How to apply marketing tactics effectively - How to create a system that brings in a constant stream of ideal readers - How to increase your readership by getting your book into libraries - How to craft compelling messages and ads
★★★★★ "This book is by far one of the most concise, easy to understand and enjoyable writing marketing novels I’ve read by far." - Amazon Reviewer Feel as if success as a fiction author is as elusive as trying to catch a unicorn? Discover winning strategies that will save you time and money while selling more books! Do you love writing but hate marketing? Wish there was an easier way to promote your work while still having time to write? If you're like many other self-published authors, you've come across hundreds of methods to get exposure for your book (most of them outdated or ineffective). Worse yet, there's plenty of companies out there that offer nothing but false promises and vague claims. Because of this, it can be difficult to know where to invest your time and money. Denis, an author and book marketing expert, has coached thousands of authors to sell more books. For the first time, he has packaged up all his experience and knowledge into a book. A no-fluff guide to save you time, money, and rejection by showing you exactly what you need to do to build a successful author business (and just as importantly, what not to do). By following the fictional story of Jane, you'll witness how she builds her successful author business from scratch. Catch the Unicorn gives you the tools you need to get a steady stream of buyers to click the Buy button every single day. In this book, you'll discover how to: - Use proven and easy ways to get your book noticed (even from the millions of others on Amazon). - Target thousands of readers in less time than it takes to make a cup of coffee. - Maximize your marketing budget by using only tested methods that get results. - See what's bottle-necking your sales (the #1 simple-fix that's holding authors back). - Avoid the surprisingly common pitfalls that plague new and experienced authors alike. - Build your list of invested fans ready to buy your next novel. - Bonus: Market if you only have one book published. - Bonus: Downloadable checklist to help you stay on track. Finally, you no longer have to take on the challenge of marketing alone. Let the secrets in this book help you navigate the stormy waters of book marketing and help you finally catch your unicorn. Take advantage of this fool-proof method and realize your author potential today. ★★★★★ "In my opinion, Catch the Unicorn is a must-read for indie authors to help them achieve marketing success!" - Goodreads Review ★★★★★ "I purchased a physical copy of this book so I can have it handy every time I use it, because I do believe this will be the one reference I use for all future book releases." - Amazon Reviewer ★★★★★ "Gives advice on how that beginning author with no fan base can start out. Buy this book. You'll be glad you did." - Amazon Reviewer ★★★★★ "I would recommend this book to every self-published author. It is well worth it not to have to continue spinning your wheels and chasing elusive unicorns." - Amazon Reviewer