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Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
A multifaceted biography of a brilliant mathematician and iconoclast A mathematician unlike any other, John Horton Conway (1937–2020) possessed a rock star’s charisma, a polymath’s promiscuous curiosity, and a sly sense of humor. Conway found fame as a barefoot professor at Cambridge, where he discovered the Conway groups in mathematical symmetry and the aptly named surreal numbers. He also invented the cult classic Game of Life, a cellular automaton that demonstrates how simplicity generates complexity—and provides an analogy for mathematics and the entire universe. Moving to Princeton in 1987, Conway used ropes, dice, pennies, coat hangers, and the occasional Slinky to illustrate his winning imagination and share his nerdish delights. Genius at Play tells the story of this ambassador-at-large for the beauties and joys of mathematics, lays bare Conway’s personal and professional idiosyncrasies, and offers an intimate look into the mind of one of the twentieth century’s most endearing and original intellectuals.
"A history-making manual,interreligious study and names list, with stories by Westerners who entered Hinduism and Hindus who deepened their faith"--Cove
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
‘A superbly researched and groundbreaking account of Soviet espionage in the Thirties ... remarkable’ 5* review, Telegraph On the trail of Soviet infiltrator Agent Blériot, in this bestseller, Svetlana Lokhova takes the reader on a thrilling journey through Stalin’s most audacious intelligence operation.
Martha Feldman's exploration of sixteenth-century Venetian madrigals centers on the importance to the Venetians of Ciceronian rhetorical norms, which emphasized decorum through adherence to distinct stylistic levels. She shows that Venice easily adapted these norms to its long-standing mythologies of equilibrium, justice, peace, and good judgment. Feldman explains how Venetian literary theorists conceived variety as a device for tempering linguistic extremes and thereby maintaining moderation. She further shows how the complexity of sacred polyphony was adapted by Venetian music theorists and composers to achieve similar ends. At the same time, Feldman unsettles the kinds of simplistic alignments between the collectivity of the state and its artistic production that have marked many historical studies of the arts. Her rich social history enables a more intricate dialectics among sociopolitical formations; the roles of individual printers, academists, merchants, and others; and the works of composers and poets. City Culture offers a new model for situating aesthetic products in a specific time and place, one that sees expressive objects not simply against a cultural backdrop but within an integrated complex of cultural forms and discursive practices. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.
Contains 640 alphabetized, cross-referenced entries on clothing and fashion, covering such disciplines as fashion design, anthropology, sociology, business, history, and art history.
This work covers not only philosophy, but also all the other major disciplines, including literary theory, sociology, linguistics, political thought, theology, and more. The 240 analytical entries examine individuals such as Bergson, Durkheim, Mauss, Sartre, Beauvoir, Foucault, Levi-Strauss, Lacan, Kristeva, and Derrida; specific disciplines such as the arts, anthropology, historiography, psychology, and sociology; key beliefs and methodologies such as Catholicism, deconstruction, feminism, Marxism, and phenomenology; themes and concepts such as freedom, language, media, and sexuality; and istorical, political, social, and intellectual context. --From publisher's decription.