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As all bluffers know, everyone has something to sell... Advertising is simply a way of selling anything in the most effective method possible.
Marketing activity involves taking something simple and obvious and packaging it to go. This is a skill which all good bluffers quickly learn.
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
Be an instant expert in opera and bluff your way Z99 all aficianados No heroics required just a sense of humor From Demi-Gods to Democracy and Oracles to Oratory the Bluffers Guide to the Classics offers all you need to know to achieve th