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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Illustrations and text provide a lighthearted look at such legendary locations and structures as the Garden of Eden, Atlantis, the Tower of Babel, Ramses's tomb, King Arthur and his Round Table, and Dracula's castle. 14 full-color foldout illustrations. Magnifying glass.
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Map of Desire is an elegant, innovative, and powerful blueprint for self-fulfillment. Through the power of pictures, it reveals inner landscapes. By seeing the topography of our own psyche, we can then identify, locate and (with the aid of transformative Practices), conquer those inner demons that typically sabotage our best efforts. Furthermore, as with all maps, we can see clear paths towards our true destinations all the way to personal freedom. Thanks to Fu-Ding Cheng's background in art and architecture, the "maps" are expertly designed, beautifully illustrated, and wonderfully instructive. Based on timeless wisdom traditions East and West, and informed by his own breakthrough awakening with world renowned shaman don Miguel Ruiz, the writing is as clear as it is authoritative, the practices effective as they are timely. With bold promise and sense of adventure, this book invites you to a journey rich and rewarding. "Fu-Ding is a nagual, a Master...Study these maps, follow the guidance, and you will find yourself enjoying your journey towards self-fulfillment." --don Miguel Ruiz Fu-Ding Cheng began his career as an architect, but has dedicated the past three decades to books, films, and spirituality. Since life-changing experiences with shaman, don Miguel Ruiz, he has been devoted to distilling the highest wisdoms into practical pathways to personal freedom for everyone. For more on his work, please visit www.fudingcheng.com or facebook.com/MapofDesire.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Journey back in time and take a walk through the historic streets of the world's greatest cities. Great City Maps is the companion title to DK's Great Maps and takes a focused look at over 70 gorgeously illustrated historical maps and plans of cities around the globe. Dive into the detail of each beautiful map and learn about interesting features with visual tours of the maps' highlights - such as the Old London Bridge of London in 1572 and the orchards of Brooklyn in 1767 New York. Cities are centres of civilisation and the way their maps portray them reflects their politics, religion, and culture. See how certain cities, and cartographic techniques, changed over time. More than just a bird's-eye-view, this unputdownable book tells the tales behind the cities from the hubs of ancient peoples to modern mega-cities, and profiles the iconic cartographers and artists who created each map. Perfect for history, geography, and cartography enthusiasts and a stunning gift for armchair explorers of all ages, Great City Maps is your window into the world's most fascinating cities.
The book's purpose is to provide you with the ability to build since this will lead you to great financial achievement into the construction business. Electrician, Electrical apprentice, with the desire to make a career in the electrical field will benefit from the experience of thousand and hundreds of hours spend in the construction sites. This book is the valuable tool for any individual involved in electrical field as beginner that performs tasks as electrician, estimator, apprentice or engineer. Contractors will discover information they need in their business. The book is the perfect for any new emigrant that intends to make a career in the construction business as electrical contractor or electrician. To make it more affordable is coming in black &white version but is available in full color version also. The full-color version will be able to provide more clarity and easy understanding of the pictures, sketch, drawings and diagrams. Limited preview on www.books.google.com
Wool introduced the world of the silo. Shift told the story of its creation. Dust will describe its downfall.