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Sidney's mother refuses to let him have a dog, so when his friend Sydney comes up with the idea of starting a dog-walking business, it seems like a way to have dogs to play with and make money at the same time--but soon the friends find out that dogs are a lot of work, and can really strain a friendship.
Sidney's mother refuses to let him have a dog, so when his friend Sydney comes up with the idea of starting a dog-walking business, it seems like a way to have dogs to play with and make money at the same time--but soon the friends find out that dogs are a lot of work, and can really strain a friendship.
Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: • Decide to believe • Decide with clarity of purpose • Decide to be real • Decide to be there • Decide to say “sorry” Her examples and advice will help readers sustain growth and profit even in a tough economy.
Choosing the right dog food in a world with too many choices
Walking down the dog food aisle in a pet supply superstore can present you with an overwhelming number of choices. Reading about dog food on the internet can make your head spin with so many opinions and stories. And judging the content that you find on dog food packaging can be confusing and misleading. How can the average dog owner make an informed choice in accordance with her dog’s age, size and condition? In her latest book, author Linda Case describes how to make logical, evidence-based decisions for what to feed your dog amid all the options available.

You will learn
• How pet food marketers appeal to your emotions to persuade you to buy a particular type of dog food.
• To distinguish between scientific, evidence-based information and the anecdotal evidence which is so pervasive—and often misleading—in the dog food arena.
• Is there a scientific basis for dog foods designed specifically for puppies, senior dogs, canine athletes—even various breeds of dogs?
• How to read and evaluate all of the material included on a typical package of dog food from the ingredients and label claims (“Natural,” “Anti-Oxidant,” “Low Fat”),to the Nutrient Analysis and Nutritional Adequacy statements.
• How to avoid choice paralysis and the cognitive traps that can interfere with clear decision making.

What experts are saying about Dog Food Logic
Pet food is like a religion for many—but now those strong emotional ties can be backed up with fact. Linda Case separates fact from fiction, explains the complex terms and offers a guide to pet nutrition in simple to comprehend language. Unlike other books on this topic, there is no agenda here—except to present facts and then allow pet owners to make their own logical conclusions, letting the kibble drop where it may.
Steve Dale, CABC, columnist Tribune Content Agency; radio host Black Dog Radio Productions and WGN Radio (Chicago); contributing editor USA Weekend; special correspondent Cat Fancy; author Good Cat!

Dog Food Logic is the indispensable guide to the science behind canine nutrition that will help us to make wise, well-informed choices about how and what we feed our dogs. It takes the fear out of trying to understand proper nutrition and will empower us to determine what is best for the health of our dogs.
Claudia Kawczynska, Founder and Editor-in-chief of The Bark

Don’t read this book if you want someone to tell you what to feed your dog. This is a book for people who want to learn, in a reasoned and thoughtful way, how to figure it out for themselves. Dog Food Logic goes way beyond the usual textbook list of nutritional requirements to cover the pet food industry in all its glory: the history, the business, the marketing, and best of all, the science. Case deftly navigates the most controversial topics in pet food and presents the big picture without interjecting judgment about what approach is best. There’s something here for everyone: pet care professionals and dog lovers alike will learn something new from this informative, easy to read, and well researched book.
Jessica Vogelsang, DVM, CVJ, author, speaker, and CEO of Pawcurious Media

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Sidney and Sydney have tackled first-day-of-school problems, avoided Halloween disasters, and proven that boys and girls can be friends. The rest of third grade should be easy, right? Wrong From dodgeball fights to school play drama, these two friends have a lot to learn
Jake, a smart, very responsible fifth grader, was surrounded by a houseful of adoring pets. Taking meticulous care of them was his favorite hobby. The pets included an affectionate golden retriever; an energetic hamster; a sly cat; an opinionated parakeet; three nosy goldfish; a mischievous rabbit; and two sleepy turtles. Jake was understanding, gentle, and encouraging. His special attention kept each pet healthy and strong. Each pet knew that it wouldnt be forgotten or ignored. Jake couldnt wait to become ten years old. Why? Because he passionately wanted to attend an outstanding summer camp in Arizona that required each camper to be at least ten years of age. Jake and his best friend, Drew, had long planned to attend the camp together for the month of June. The camp offered a wide variety of hands-on experiences from milking cows, helping with the birthing of baby animals, feeding animals, collecting eggs, picking fresh fruit and vegetables, as well as building a bird sanctuary and riding horses. This exciting summer camp experience would greatly enrich Jakes knowledge and skills. Because of Jakes exceptional devotion to his pets, several close friends independently approached him asking if he would take care of their pets in June while they traveled with their families. Jake was deeply committed to going to camp. Now, he had to make the big decision. Would he give up his summer plans to stay home and look after his friends pets? Would he choose to help others instead of pursuing his own pleasure? Jake makes his decision. Read how Jakes generosity and kindness were rewarded.
“In part an account of sociological fieldwork among scientists in the field and part astronomy-history mystery. . . . a terrific read.” —Nature Gravity’s Ghost and Big Dog brings to life science’s efforts to detect cosmic gravitational waves. These ripples in space-time are predicted by general relativity, and their discovery will not only demonstrate the truth of Einstein’s theories but also transform astronomy. Although no gravitational wave has ever been directly detected, the previous five years have been an exciting period in the field. Sociologist Harry Collins offers readers an unprecedented view of the research and explains what it means for an analyst to do work of this kind. Collins was embedded with the gravitational wave physicists as they confronted two possible discoveries—“Big Dog,” fully analyzed in this volume for the first time, and the “Equinox Event,” which was first chronicled by Collins in Gravity’s Ghost. Collins records the agonizing arguments that arose as the scientists worked out what they had seen and how to present it to the world, along the way demonstrating how even the most statistical of sciences rest on social and philosophical choices. Gravity’s Ghost and Big Dog draws on nearly fifty years of fieldwork observing scientists at the American Laser Interferometer Gravitational Wave Observatory and elsewhere around the world to offer an inspired commentary on the place of science in society today. “The physics junkie or philosophy of science enthusiast . . . will find lots to mull over.” —Science News “Makes for very entertaining reading.” —Daniel Kennefick, University of Arkansas, author of Traveling at the Speed of Thought