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Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.
This essays explore how conceptions of art -and resulting historical narrativesdiffer according to culture.
Vision is crucial for the survival of all animals. However, as this book shows, its importance does not simply lie in visual perception, but is, rather, deeply rooted in human physiology, psychology and culture. For instance, conceptual metaphors often involve vision, such as “Seeing is Touching” and “Eyes are Limbs”, among others. However, this Anglo-centric linguistic view belies the fact that vision is not a universally-preferred source for metaphor, and less studied languages spoken in the four corners of the world can present cases that are unfamiliar to those who are only acquainted with Indo-European languages and cultures. In fact, other types of perception such as hearing are often preferred as a source of comprehension in a number of languages. This volume studies various issues concerning vision both synchronically and diachronically. Its discussion involves specialists from different disciplines, ranging from cognitive science to literary scholarship. It also covers a wide range of geographical regions, such as Africa and Asia. As such, this volume will serve to shed light on the integration of disciplines concerning vision.
A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
A "highly recommended" (Library Journal) contribution to interdisciplinary debate about how cultural differences are implicit within visual forms.
This book is a historical inquiry into the psychological significance of visual perspective. Using a historical background, the authors suggest theories regarding the human use of perspectives in art. The study includes references to Western Europe and Greece, through to the Italian Renaissance, and on to cover the Modern Age and the Contemporary Age. Concepts regarding the psyche and imagery are explored. An alphabetical listing of names and corresponding pages provides readers with an easy and convenient tool for locating discussions of a particular artist or time period. This study will appeal to students and teachers of art, art history, psychology, psychohistory, and psychoanalysis. In addition, artists, art therapists, art historians and historians of other disciplines will be interested in the intriguing analyses found in Beyond Visual Perspective.
The Outer Space Treaty prohibits nuclear, biological, or chemical weapons from being placed in or used from Earth's orbit. What no one could have imagined was that mankind would conceive of the simplest weapon ever deployed - one with extinction power - to launch from space. The military named this weapon "Rods from God." And yet, it's not nuclear, biological, or chemical. Two women drone pilots battle in outer space to defend their country. One is a former fighter pilot who, after a crash, now flies from a wheelchair. This dynamic female drone crew from Nashville, Tennessee, now based in Florida, is drafted to defend the United States from a rogue military element threatening to use force to overthrow the government. Their weapons are twenty-foot tungsten rods. A single rod dropped from orbit would strike Earth at ten times the speed of sound with the impact of a nuclear weapon. As weapons are readied, our heroines find they are Beyond Visual Range.
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.