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"Beyond the Price Jungle": An essential compass in the complex world of modern marketing. In an era of standardization and fierce competition, how can you stand out from the crowd and create true distinctive value for your brand? "Beyond the Price Jungle" is not just a book, it's a journey. A path that guides you through the pitfalls of the marketing jungle, helping you find your unique way out. The authors share unmistakable strategies and tactics to make a difference in today's market. With a foreword by Prof. Evan Kubicek, Eastern Illinois University and afterword by Stefania Pertusi, Vice President Global Product and Portfolio Management, Tetra Pak, this book is set to become your trusted manual for successfully navigating the turbulent ocean of business. The book introduces the concept and process of Marketing Distinguo, awarded at the DES in Madrid as one of the top three marketing innovations globally in 2019. On Marketing Distinguo, Philip Kotler stated: "Finally, a clear and simple process to achieve the essence of marketing: differentiation." Don't get trapped in the price jungle. Get your copy now and start your journey towards true differentiation.
Explore sculpting with polymer clay, no matter what your skill level. You will enjoy making exotic leaves and flowers, furry creatures, bugs and frogs, and add embellishments to your creations, using pearls, semi-precious stones and beads. Includes detailed photos and step-by-step instructions.
In "Out of Captivity, " Gonsalves, Stansell, and Howes recount for the first time their amazing tale of survival, friendship, and, ultimately, rescue, tracing their five and a half years as hostages of the FARC--a Colombian terrorist and Marxist rebel organization.
In this first volume of The Sylvan Jungle, the editors present a scholarly edition of the first chapter, "Exploring Meinong's Jungle," of Richard Routley's 1000-plus page book, Exploring Meinong's Jungle and Beyond. Going against the Quinean orthodoxy, Routley’s aim was to support Meinong’s idea that we can truthfully refer to non-existent and even impossible objects, like Superman, unicorns and the (infamous) round-square cupola on Berkeley College. The tools of non-classical logic at Routley’s disposal enabled him to update Meinong’s project for a new generation. This volume begins with an Introduction from Dominic Hyde, “The ‘Jungle Book’ in Context,” an essay that situates Exploring Meinong’s Jungle and Beyond historically. We provide the original Preface by Routley, followed by Chapter 1: “Exploring Meinong’s Jungle and Beyond.” In Chapter 2, Nicholas Griffin argues that Sylvan’s project was insufficiently radical with his essay, “Why the Original Theory of Items Didn’t (Quite) Go Far Enough.” Sylvan revisits his position from this time in Chapter 3, with his article, “Re-Exploring Item-Theory.” Filippo Casati, who has worked in the Routley Archives then takes up the question of the future of Sylvan’s research program in his essay, “The Future Perfect of Exploring Meinong’s Jungle.” Iconic and iconoclastic Australian philosopher Richard Routley (né Sylvan) published Exploring Meinong’s Jungle and Beyond in 1980. This work has fallen out of print, yet without great fanfare it has influenced two generations of philosophers and logicians.
The island of New Guinea has long been a land shrouded in mystery, living up to its ominous reputation as the "Land of the Unexpected." When Joel Kramer and Aaron Lippard, two young explorers from Salt Lake City, Utah, set out on their own to cross the entire island of New Guinea without the use of motors, almost everyone said it was impossible and that they would surely die. To fulfill their dream, Kramer and Lippard must depart from Wewak on the north side of the island and travel in a tiny inflatable kayak over remote rivers and swamps and hike over rugged interior mountains, covered in dense jungle. They must face ferocious man-eating crocodiles that can sneak up on and ravage a man in a death twirl in a matter of seconds; a relentless onslaught of blood-sucking leeches, deadly malaria-carrying mosquitoes, and black flies; raging whitewater rivers and whirlpools; and a Stone Age tribe of cannibals before they reach their destination of Daru on New Guinea's southern coast. The young men begin their journey as complete strangers. Learning to travel with one another under such extreme conditions at times seems less bearable to them than the chronic life-or-death situation at hand. However, what they learn about themselves, one another, and the human capacity for survival will change them indelibly and take them to an extraordinary emotional and physical place beyond their fears.
Fulfilling Manuel Córdova’s promise of another story, F. Bruce Lamb’s Rio Tigre and Beyond recounts an unparalleled Amazonian adventure, completing the life story of Manuel Córdova Rios who at the beginning of the 20th century was abducted by Native American tribals to be trained as their new shaman. Here he remembers the rest of his life, a series of missions and adventures guided by his pre-Columbian training but in the context of the upper Amazonian Peruvian river city of Iquitos, in a world intricately changed by its millennial contact with the imported Columbian civilization.
Portrays the flora and fauna of the tropical rain forest, celebrating the beauty and complexity of the oldest ecosystem.
Recounts Spalding's journey to locate Birute Galdikas in Borneo's threatened jungles, where Galdikas has been working to study and protect the endangered orangutans
Emperors in the Jungle is an exposé of key episodes in the military involvement of the United States in Panama. Investigative journalism at its best, this book reveals how U.S. ideas about taming tropical jungles and people, combined with commercial and military objectives, shaped more than a century of intervention and environmental engineering in a small, strategically located nation. Whether uncovering the U.S. Army’s decades-long program of chemical weapons tests in Panama or recounting the invasion in December 1989 which was the U.S. military’s twentieth intervention in Panama since 1856, John Lindsay-Poland vividly portrays the extent and costs of U.S. involvement. Analyzing new evidence gathered through interviews, archival research, and Freedom of Information Act requests, Lindsay-Poland discloses the hidden history of U.S.–Panama relations, including the human and environmental toll of the massive canal building project from 1904 to 1914. In stunning detail he describes secret chemical weapons tests—of toxins including nerve agent and Agent Orange—as well as plans developed in the 1960s to use nuclear blasts to create a second canal in Panama. He chronicles sustained efforts by Panamanians and international environmental groups to hold the United States responsible for the disposal of the tens of thousands of explosives it left undetonated on the land it turned over to Panama in 1999. In the context of a relationship increasingly driven by the U.S. antidrug campaigns, Lindsay-Poland reports on the myriad issues that surrounded Panama’s takeover of the canal in accordance with the 1977 Panama Canal Treaty, and he assesses the future prospects for the Panamanian people, land, and canal area. Bringing to light historical legacies unknown to most U.S. citizens or even to many Panamanians, Emperors in the Jungle is a major contribution toward a new, more open relationship between Panama and the United States.
Shares success secrets learned when the author and his associate Gene Kelly transformed the ailing software application company, Management Science America, into a thriving international company in ten years