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Zusammenfassung: This volume offers a novel study of the Milan-Cortina's Winter Olympics 2026, with a focus on the mountainous region of Valtellina. It brings an up-to-date analysis of the complex interactions between mega-events and remote areas, both in terms of potentials for regeneration and risks for further segregation. Remote areas are traditionally characterized by socio-economic and spatial disparities. On the one hand, they benefit from attractive features, such as environmental and landscape resources, food and wine production, and energy production. On the other, they are by definition fragile environments, disrupted by the contradictions of international tourism, climate change, limited infrastructures and services, rural abandonment, and demographic decline. This book offers credible solutions for the sustainable development of mountainous regions as a legacy of Winter Olympics. It is an essential resource for scholars, professionals, and policy-makers in the fields of urban planning and design, architecture design, geography, sociology, and economics. Andrea Arcidiacono (PhD) is Associate Professor at the Politecnico of Milano (DAStU), where he coordinates the BSc Program in Urban Planning, and is a board member of the PhD Program in Urban Planning, Design and Policy. He is Scientific Director of the Land Take Research Centre (CRCS) and, since 2016, Vice-President of the National Institute of Planning (INU). He is a member of the editorial board of the journal Urbanistica and authored over 150 scientific publications. Stefano Di Vita (PhD) is Researcher in Urban Planning at the Politecnico di Milano (DAStU). His research focuses on spatial dynamics of economic transition (including temporary events and digital innovation), planning processes, tools, and mechanisms of urban change (from big projects to micro-scale regeneration), and spatial phenomena, strategies, and actions targeted to international repositioning and regional rescaling of cities. He is a member of the editorial board of the journal Territorio and authored over 70 scientific publications
In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt Lake City officials to secure votes from a number of IOC members in support of the city’s bid for the 2002 Olympic Winter Games invited intense scrutiny of the organization by the international media. The IOC and its president, Juan Antonio Samaranch, staggered through the opening weeks of the scandal, but ultimately Samaranch and key actors such as IOC vice president Richard Pound, marketing director Michael Payne, and director-general François Carrard weathered the storm. They also safeguarded the IOC’s autonomy and subsequently spearheaded the push for reforms to the Olympic Charter, intended to better position the IOC for the twenty-first century. In Tarnished Rings, the authors delve into this fascinating story, exploring the genesis of the scandal and charting the IOC’s efforts to bring stability to its operations. Based on extensive research and unparalleled access to primary and source material, the authors offer a behind-the-scenes account of the politics surrounding the IOC and the bidding process. Wenn, Barney, and Martyn’s potent examination of this critical episode in Olympic history and of the presidency of Samaranch, who brought sweeping changes to the Olympic Movement in the 1980s and 1990s, offers valuable lessons for those interested in the IOC, the Olympic Movement, and the broader concepts of leadership and crisis management.
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.
Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
2024 marks the 100-year anniversary of the winter sports week festival celebrated in Chamonix in 1924, which is now recognized as the first Olympic Winter Games. As a globally watched quadrennial mega-event, the Winter Olympics is unique from both summer sport festivals and other winter festivals, such as the Winter X Games. This book explores the impacts, issues, and legacies of the past century of the Olympic Winter Games. Grounded in sport history, the chapters in this volume draw on the disciplines of cultural history, diplomatic history, global history, environmental history, and media history to analyze the continued allure of the Winter Olympics, a century after its origin, and in light of the sustained and significant problems facing the Olympic movement. Host cities’ efforts to create positive and lasting legacies are analyzed to highlight the challenges and complexities that have plagued the Olympic movement throughout the last century. The Olympic Winter Games at 100 is essential reading for any researcher, advanced student or scholar with an interest in Olympic Studies, sports development, sport policy and history. The chapters in this book were published as two special issues in The International Journal of the History of Sport.
In 2013 and 2014, some of Massachusetts' wealthiest and most powerful individuals hatched an audacious plan to bring the 2024 Summer Olympics to Boston. Like their counterparts in cities around the world, Boston's Olympic boosters promised political leaders, taxpayers, and the media that the Games would deliver incalculable benefits and require little financial support from the public. Yet these advocates refused to share the details of their bid and only grudgingly admitted, when pressed, that their plan called for billions of dollars in construction of unneeded venues. To win the bid, the public would have to guarantee taxpayer funds to cover cost overruns, which have plagued all modern Olympic Games. The United States Olympic Committee (USOC) chose Boston 2024's bid over that of other American cities in January 2015-and for a time it seemed inevitable that the International Olympic Committee (IOC) would award the Games to Boston 2024. No Boston Olympics is the story of how an ad hoc, underfunded group of diverse and engaged citizens joined together to challenge and ultimately derail Boston's boosters, the USOC, and the IOC. Chris Dempsey was cochair of No Boston Olympics, the group that first voiced skepticism, demanded accountability, and catalyzed dissent. Andrew Zimbalist is a world expert on the economics of sports, and the leading researcher on the hidden costs of hosting mega-events such as the Olympics and the World Cup. Together, they tell Boston's story, while providing a blueprint for citizens who seek to challenge costly, wasteful, disruptive, and risky Olympic bids in their own cities.