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In recent years, a wave of reforms known as 'nudges' or 'behavioural interventions' have emerged in public policy and administration. 'Nudge' policies are created to lightly influence groups in society to change their behaviour, using behavioural insights to solve complex policy problems. Generally, behavioural approaches focus on the psychology underlying the implementation and effects of policies in practice. First published as a special issue of Policy & Politics journal, this book situates these reforms within a broader tradition of methodological individualism. With contributions from international scholars, it demonstrates that when behavioural policies expand their focus beyond the individual, they have the potential to better understand, investigate, and shape social outcomes.
To promote behavioural change and improve decision making, we must work with the subconscious. Inclusion Nudges target the advantages and shortcomings of our unconscious mind and decision-making processes in order to obtain the desired and needed changes. In this Guidebook, the concept and the three types of Inclusion Nudges are fully explained and illustrated with over 70 practical interventions to promote behaviour, culture, and systems change to mitigate unconscious bias and create more inclusive organisations. The Inclusion Nudges Guidebook is for those who...* Struggle with getting a change to 'stick'.* Want to improve decision making and performance.* Are challenged with translating an ideal goal into behaviors to achieve that goal.* Find it hard to understand what motivates people to make decisions.* Want to get more people engaged in their work. Everyone can learn to design Inclusion Nudges. We believe that if all internal agents of organisational change master these techniques, our actions and behaviours will better leverage the full potential of all people, thereby producing more successful organisations.For this innovative concept and work, the authors, Lisa Kepinski & Tinna C. Nielsen, have been named to The Economist's Global Diversity List as "Top 10 Diversity Consultants" in November 2015.
In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
How can public administration (P.A.) nudge government to govern fundamentally better in terms of policy? How critical is P.A. contemplation and nudges - prods, shoves or hammer blows - to government-in-context? In this book, David John Farmer argues that government-in-context refers to government-in-totality, to what governs even if not called government and to what constrains government action. Constricting contextual features are infiltration, exfiltration and post-truth, raising questions relating to democracy. Infiltration into government is the action of gaining access that benefits big corporations, their owners and billionaires; findings are that it also mal-nudges government action through such elements as big money, lobbying, tax breaks and embrace of the free market. Reacting to factors like growing income inequality, what is explained as exfiltration occurs for middle- and lower-income people. Post-truth is noted as the Oxford Dictionary's word of the year for 2016, describing people concerned less with truths than with opinions. The book analyzes three practical "hammer blow" and 18 "shove" nudges to contradict the mal-nudges. Beyond Public Administration will be of interest to P.A. scholars and graduate students, more specifically those interested in critical, normative, or interpretive scholarship focused on various aspects of P.A. theory, governance, and practical management.
Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.
How we became so burdened by red tape and unnecessary paperwork, and why we must do better. We've all had to fight our way through administrative sludge--filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up--and lose a promised outcome: a visa, a job, a permit, an educational opportunity, necessary medical help. In this lively and entertaining look at the terribleness of sludge, Sunstein explains what we can do to reduce it. Because of sludge, Sunstein, explains, too many people don't receive benefits to which they are entitled. Sludge even prevents many people from exercising their constitutional rights--when, for example, barriers to voting in an election are too high. (A Sludge Reduction Act would be a Voting Rights Act.) Sunstein takes readers on a tour of the not-so-wonderful world of sludge, describes justifications for certain kinds of sludge, and proposes "Sludge Audits" as a way to measure the effects of sludge. On balance, Sunstein argues, sludge infringes on human dignity, making people feel that their time and even their lives don't matter. We must do better.
"We've all been involved in group decisions--and they're hard. And they often turn out badly. Why? Many blame bad decisions on 'groupthink' without a clear idea of what that term really means. Now, Nudge coauthor Cass Sunstein and leading decision-making scholar Reid Hastie shed light on the specifics of why and how group decisions go wrong--and offer tactics and lessons to help leaders avoid the pitfalls and reach better outcomes"--Dust jacket flap.
Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.