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Beyond A Peanut Food Allergy Awareness Cards teach the principles necessary to provide a safe environment for children with food allergies. The cards incorporate comprehensive safety information and deliver it in an easy to learn format. Specific examples help children and those who care for them learn that staying safe with a peanut or tree nut allergy goes beyond the nut product itself. These flashcards introduce cross-contamination, the importance of label reading and always carrying emergency medication. There are 36 color coded cards with eye catching illustrations on the front and important safety information and tips on the back. The cards have been recommended by allergists, school nurses, day care providers, and families of children with nut allergies.
Over the past 20 years, public concerns have grown in response to the apparent rising prevalence of food allergy and related atopic conditions, such as eczema. Although evidence on the true prevalence of food allergy is complicated by insufficient or inconsistent data and studies with variable methodologies, many health care experts who care for patients agree that a real increase in food allergy has occurred and that it is unlikely to be due simply to an increase in awareness and better tools for diagnosis. Many stakeholders are concerned about these increases, including the general public, policy makers, regulatory agencies, the food industry, scientists, clinicians, and especially families of children and young people suffering from food allergy. At the present time, however, despite a mounting body of data on the prevalence, health consequences, and associated costs of food allergy, this chronic disease has not garnered the level of societal attention that it warrants. Moreover, for patients and families at risk, recommendations and guidelines have not been clear about preventing exposure or the onset of reactions or for managing this disease. Finding a Path to Safety in Food Allergy examines critical issues related to food allergy, including the prevalence and severity of food allergy and its impact on affected individuals, families, and communities; and current understanding of food allergy as a disease, and in diagnostics, treatments, prevention, and public policy. This report seeks to: clarify the nature of the disease, its causes, and its current management; highlight gaps in knowledge; encourage the implementation of management tools at many levels and among many stakeholders; and delineate a roadmap to safety for those who have, or are at risk of developing, food allergy, as well as for others in society who are responsible for public health.
Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. "Beyond Listening" befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.
Essential reading for every parent of a child with peanut allergies—third edition with a foreword by Robert F. Kennedy, Jr. Why is the peanut allergy an epidemic that only seems to be found in western cultures? More than four million people in the United States alone are affected by peanut allergies, while there are few reported cases in India, a country where peanut is the primary ingredient in many baby food products. Where did this allergy come from, and does medicine play any kind of role in the phenomenon? After her own child had an anaphylactic reaction to peanut butter, historian Heather Fraser decided to discover the answers to these questions. In The Peanut Allergy Epidemic, Fraser delves into the history of this allergy, trying to understand why it largely develops in children and studying its relationship with social, medical, political, and economic factors. In an international overview of the subject, she compares the epidemic in the United States to sixteen other geographical locations; she finds that in addition to the United States in countries such as Canada, the United Kingdom, Australia, and Sweden, there is a one in fifty chance that a child, especially a male, will develop a peanut allergy. Fraser also highlights alternative medicines and explores issues of vaccine safety and other food allergies. This third edition features a foreword from Robert F. Kennedy, Jr. and a new chapter on promising leads for cures to peanut allergies. The Peanut Allergy Epidemic is a must read for every parent, teacher, and health professional.
A life-changing, research-based program that will end food allergies in children and adults forever. The problem of food allergy is exploding around us. But this book offers the first glimpse of hope with a powerful message: You can work with your family and your doctor to eliminate your food allergy forever. The trailblazing research of Dr. Kari Nadeau at Stanford University reveals that food allergy is not a life sentence, because the immune system can be retrained. Food allergies--from mild hives to life-threatening airway constriction--can be disrupted, slowed, and stopped. The key is a strategy called immunotherapy (IT)--the controlled, gradual reintroduction of an allergen into the body. With innovations that include state-of-the-art therapies targeting specific components of the immune system, Dr. Nadeau and her team have increased the speed and effectiveness of this treatment to a matter of months. New York Times bestselling author Sloan Barnett, the mother of two children with food allergies, provides a lay perspective that helps make Dr. Nadeau's research accessible for everyone. Together, they walk readers through every aspect of food allergy, including how to find the right treatment and how to manage the ongoing fear of allergens that haunts so many sufferers, to give us a clear, supportive plan to combat a major national and global health issue.
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Peanut allergy (PA), because of its life-threatening characteristic and increased prevalence in the last 10 years, has been the subject of much recent research primarily centered on its cause and search for cure and less on the psychosocial effects of the diagnosis. Currently, the only way to keep affected individuals safe is to practice strict allergen-avoidance and swift administration of emergency medication in the event of anaphylaxis. The general public is becoming more aware that PA exists because those not directly affected see and sometimes experience the repercussions of “peanut-free” policies in schools and on the planes. However, many do not understand the invisible chronic condition fully because much ambivalence surrounds its management. The focus of this study was on school-age children with PA as they experience an expanded social environment away from the safety of their homes. The purpose was to explore the social and emotional experience directly perceived by them, along with the perspective of their parents, using grounded theory, a qualitative approach. It was designed to generate a substantive theory about children’s experience with their chronic condition. However, it was important to first understand some of the internal and external contexts in which the children manage and live with PA: how they perceive and are affected by stigma in new environments at their stage of childhood development, and the existing policies that are not yet ideal to adequately address not only their physiological, but also their psychosocial health.
A revised and updated version of the definitive peanut allergy book. Since the publication of The Peanut Allergy Answer Book in May 2001, there has been much additional research published in the field of peanut allergy and anaphylaxis in medical literature. This research includes new diagnostic tests, new vaccines and therapies, and new information on the history of peanut allergy. In addition, there has also been a great increase in public awareness of the societal impact of peanut allergy, such as in schools and other child-care facilities, in restaurants, and in the food and restaurant industry. This attention has led to the publication of guidelines for schools in the management of food allergies and anaphylaxis, to legislation such as the Food Allergen Labeling Consumer Protection Act of 2006, and proposed legislation for restaurant guidelines for food-allergic consumers. The incidence of peanut allergy has doubled in the past five years and continues to increase so the impact of this medical problem, particularly in young children, is enormous. The Peanut Allergy Answer Book, 2nd Edition,. contains 50% of new and revised material, including a new foreword and introduction, as well as new chapters such as, "Why has peanut allergy increased so much in the past 5-10 years?"; "What is the difference between being peanut-sensitive and peanut-allergic?"; "What is the Hygiene Hypothesis?"; and "Can skin contact cause an anaphylactic reaction?"
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